https://opentracked.io/blogGuides, comparisons and fixes for server-side tracking, Tag Manager, Conversions APIs and ad profit.en https://opentracked.io/platform/ari-aihttps://opentracked.io/platform/ari-aiMon, 26 Oct 2026 08:00:00 GMTAri, the AI assistant in Open Tracked: ask about your sales, ads, profit and pipeline in plain words and get answers from your own numbers, with a usage allowance on every analytics plan. https://opentracked.io/platform/profithttps://opentracked.io/platform/profitMon, 26 Oct 2026 08:00:00 GMTProfit in Open Tracked: product costs, ad spend, payment fees, shipping and overheads added up for you, so net profit is a number you can trust, and sent to GA4 and Google Ads from Pro. https://opentracked.io/platform/power-upshttps://opentracked.io/platform/power-upsMon, 26 Oct 2026 08:00:00 GMTOpen Tracked power-ups: 19 switches for custom domain, durable cookies, bot filtering, data enrichment, profit data and more, most of them available on every plan. https://opentracked.io/platform/customer-datahttps://opentracked.io/platform/customer-dataMon, 26 Oct 2026 08:00:00 GMTCustomer data in Open Tracked: every order tied to a buyer and a source, with customer segments, repeat purchasers, average order value and lifetime value, all first-party. https://opentracked.io/platform/inventoryhttps://opentracked.io/platform/inventoryMon, 26 Oct 2026 08:00:00 GMTInventory in Open Tracked: your products, stock, cost, margin and units sold in one catalogue, kept current from your store or a CSV link, so profit is calculated from real costs. https://opentracked.io/platform/automationhttps://opentracked.io/platform/automationMon, 26 Oct 2026 08:00:00 GMTAutomation in Open Tracked: build workflows with triggers, waits and conditions on a visual canvas, so a won deal sends its conversion to Meta without anyone doing it by hand. https://opentracked.io/platform/pipelinehttps://opentracked.io/platform/pipelineMon, 26 Oct 2026 08:00:00 GMTThe Open Tracked pipeline: a CRM board for leads and deals by source, with win rate, days to close, and every won deal sent back to Meta and Google Ads as an offline conversion. https://opentracked.io/platform/creative-analysishttps://opentracked.io/platform/creative-analysisMon, 26 Oct 2026 08:00:00 GMTCreative analysis in Open Tracked: every ad image and video ranked by real purchases and ROAS, with campaigns and ad sets, so you scale the winners and cut the rest. https://opentracked.io/platform/acquisitionhttps://opentracked.io/platform/acquisitionMon, 26 Oct 2026 08:00:00 GMTAcquisition in Open Tracked: see which channel really pays, with spend, revenue, ROAS and cost per order for each source, medium and landing page, and the overlap between channels. https://opentracked.io/platform/dashboardhttps://opentracked.io/platform/dashboardMon, 26 Oct 2026 08:00:00 GMTThe Open Tracked dashboard: revenue, ad spend, ROAS, profit and customers on one screen, with the change against the last period and no spreadsheets. https://opentracked.io/platform/live-viewhttps://opentracked.io/platform/live-viewMon, 26 Oct 2026 08:00:00 GMTLive view in Open Tracked: see who is on your store right now, where they are, and every purchase with its value as it happens, from the free Open Tracked Pixel. https://opentracked.io/platform/conversion-recoveryhttps://opentracked.io/platform/conversion-recoveryMon, 26 Oct 2026 08:00:00 GMTConversion recovery in Open Tracked: server-side tracking on your own domain, so ad blockers and browser limits stop hiding your orders from Meta, Google Ads, TikTok and GA4. https://opentracked.io/solutions/gtm-mcp-serverhttps://opentracked.io/solutions/gtm-mcp-serverMon, 26 Oct 2026 08:00:00 GMTThe GTM MCP server: let Claude, Cursor or any MCP app read and change Google Tag Manager, and install the Open Tracked web and server containers into new workspaces in one request, with nothing published. https://opentracked.io/solutions/open-tracked-mcp-serverhttps://opentracked.io/solutions/open-tracked-mcp-serverMon, 26 Oct 2026 08:00:00 GMTThe Open Tracked MCP server: a free, open-source bridge that lets Claude, Cursor or any MCP app list your containers, check the tracking score, switch power-ups, manage domains and build Google Tag Manager files, with your own token. https://opentracked.io/blog/agency-need-start-implementing-server-side-tagging-clientshttps://opentracked.io/blog/agency-need-start-implementing-server-side-tagging-clientsMon, 26 Oct 2026 08:00:00 GMTWhy agencies should start offering server-side tagging now: client numbers that do not add up, privacy pressure, browser changes, a service with recurring revenue and a low-risk way to begin. https://opentracked.io/blog/platforms-support-gtm-server-side-trackinghttps://opentracked.io/blog/platforms-support-gtm-server-side-trackingMon, 26 Oct 2026 08:00:00 GMTWhich platforms support server-side GTM tracking: shops, CMS, site builders, ad platforms and tools, how each sends events to a server container, and how to check support for your stack. https://opentracked.io/glossary/signals-gatewayhttps://opentracked.io/glossary/signals-gatewayMon, 26 Oct 2026 08:00:00 GMTWhat Meta's Signals Gateway and Conversions API Gateway are, how they differ from each other and from a server-side Tag Manager container, and which one fits which team. https://opentracked.io/glossary/server-side-trackinghttps://opentracked.io/glossary/server-side-trackingMon, 26 Oct 2026 08:00:00 GMTServer-side tracking sends events from your own server instead of the visitor's browser. This guide covers how it works, what it recovers, what it cannot do, how consent fits, what it costs and how to start. https://opentracked.io/glossary/protected-audience-apihttps://opentracked.io/glossary/protected-audience-apiMon, 26 Oct 2026 08:00:00 GMTWhat the Protected Audience API was, how it was supposed to do remarketing without third-party cookies, why Google decided to retire it, and what advertisers should use instead. https://opentracked.io/glossary/event-tracking-ga4-guide-boosting-data-insightshttps://opentracked.io/glossary/event-tracking-ga4-guide-boosting-data-insightsMon, 26 Oct 2026 08:00:00 GMTEvent tracking in GA4 explained: automatic, enhanced, recommended and custom events, parameters, key events, limits, naming rules and how to plan an event list that stays clean. https://opentracked.io/glossary/cookieless-trackinghttps://opentracked.io/glossary/cookieless-trackingMon, 26 Oct 2026 08:00:00 GMTWhat cookieless tracking is, the ways it works (server-side IDs, first-party storage, modelling and consented identifiers), what you lose, and what is realistic in 2026. https://opentracked.io/glossary/google-tag-gatewayhttps://opentracked.io/glossary/google-tag-gatewayMon, 26 Oct 2026 08:00:00 GMTWhat Google tag gateway is, how it differs from server-side tagging, which setups it works with, what it recovers, and when you still need a server container. https://opentracked.io/glossary/transformations-server-google-tag-managerhttps://opentracked.io/glossary/transformations-server-google-tag-managerMon, 26 Oct 2026 08:00:00 GMTTransformations in server-side Google Tag Manager explained: what Allow, Exclude and Augment do, where they run, how scope works and when to use them for privacy and cleaner data. https://opentracked.io/glossary/clients-requests-transformations-tags-triggers-variableshttps://opentracked.io/glossary/clients-requests-transformations-tags-triggers-variablesMon, 26 Oct 2026 08:00:00 GMTClients, requests, transformations, tags, triggers and variables in a server-side Google Tag Manager container: what each one does, in what order they run, and how to tell which one is broken. https://opentracked.io/guides/website-audithttps://opentracked.io/guides/website-auditMon, 26 Oct 2026 08:00:00 GMTA website tracking audit: tags, consent, data layer, performance, forms, checkout, ad platforms, server container and documentation, with a step-by-step method and a report template. https://opentracked.io/guides/website-analytics-tagging-strategyhttps://opentracked.io/guides/website-analytics-tagging-strategyMon, 26 Oct 2026 08:00:00 GMTA website analytics tagging strategy: decide the questions, the events, the naming, the ownership, the consent model and the review cycle before you place a single tag. https://opentracked.io/guides/webhook-serverhttps://opentracked.io/guides/webhook-serverMon, 26 Oct 2026 08:00:00 GMTA webhook server for tracking: what a webhook is, receiving webhooks in a server container with a custom client, verifying the sender, retries and duplicates, security, payload mapping and testing. https://opentracked.io/guides/web-tracking-hierarchyhttps://opentracked.io/guides/web-tracking-hierarchyMon, 26 Oct 2026 08:00:00 GMTThe web tracking hierarchy: how accounts, containers, workspaces, tags, properties, data streams, events and ad accounts fit together, who owns what, and how to draw your own map. https://opentracked.io/guides/ways-offline-conversion-trackinghttps://opentracked.io/guides/ways-offline-conversion-trackingMon, 26 Oct 2026 08:00:00 GMTWays of offline conversion tracking: phone calls, in-store sales, CRM stages, imports and APIs, click ID capture, matching with hashed data, time windows, privacy and how to choose a method. https://opentracked.io/troubleshooting/use-facebook-events-cannot-verify-domainhttps://opentracked.io/troubleshooting/use-facebook-events-cannot-verify-domainMon, 26 Oct 2026 08:00:00 GMTFacebook events show "cannot verify domain": why Meta cannot verify your domain, the three verification methods, how a tagging subdomain affects it and how to fix it step by step. https://opentracked.io/integrations/update-ipv6-facebook-events-open-trackedhttps://opentracked.io/integrations/update-ipv6-facebook-events-open-trackedMon, 26 Oct 2026 08:00:00 GMTSend IPv6 addresses to Meta with a server container: why Meta prefers IPv6 for matching, how to read the visitor's IPv6 address behind a CDN, enabling IPv6 on your tagging domain, the Anonymizer, testing and common mistakes. https://opentracked.io/guides/understanding-open-tracked-power-ups-key-features-useshttps://opentracked.io/guides/understanding-open-tracked-power-ups-key-features-usesMon, 26 Oct 2026 08:00:00 GMTEvery Open Tracked power-up explained: what each of the 19 does, which plan includes it, how to set it up, how to test it, and which ones to switch on first. https://opentracked.io/guides/unassigned-set-traffic-source-ga4https://opentracked.io/guides/unassigned-set-traffic-source-ga4Mon, 26 Oct 2026 08:00:00 GMTUnassigned and (not set) traffic in GA4: what the channel group Unassigned means, common causes (missing UTMs, consent, referrals, redirects, server events), how to diagnose and how to fix and prevent it. https://opentracked.io/guides/tracking-cookieshttps://opentracked.io/guides/tracking-cookiesMon, 26 Oct 2026 08:00:00 GMTTracking cookies explained: first-party and third-party, session and persistent, the common analytics and ad cookies, how long they last, what the law says and how to audit your own. https://opentracked.io/guides/top-cloud-databases-server-gtmhttps://opentracked.io/guides/top-cloud-databases-server-gtmMon, 26 Oct 2026 08:00:00 GMTTop cloud databases for server-side GTM explained: Firestore, BigQuery, Redis-style stores, SQL options and the Open Tracked Data Store, with what each is good for, costs, latency and how to connect. https://opentracked.io/guides/tools-marketing-agencyhttps://opentracked.io/guides/tools-marketing-agencyMon, 26 Oct 2026 08:00:00 GMTTools for a marketing agency: project and client management, tracking and tag management, analytics and reporting, creative, CRM, communication and security, with a sensible starter stack and a way to avoid tool sprawl. https://opentracked.io/integrations/tiktok-server-side-trackinghttps://opentracked.io/integrations/tiktok-server-side-trackingMon, 26 Oct 2026 08:00:00 GMTTikTok server-side tracking with the Events API and Tag Manager: access token, the TikTok tag, event names, event ID deduplication, ttclid and _ttp cookies, test events and common errors. https://opentracked.io/integrations/tiktok-conversion-trackinghttps://opentracked.io/integrations/tiktok-conversion-trackingMon, 26 Oct 2026 08:00:00 GMTTikTok conversion tracking: the TikTok Pixel, standard events, setting it up with Tag Manager, advanced matching, attribution windows, verifying events and how the Events API completes the picture. https://opentracked.io/guides/third-party-cookieshttps://opentracked.io/guides/third-party-cookiesMon, 26 Oct 2026 08:00:00 GMTThird-party cookies explained: what they are, how they were used, which browsers block them, what Chrome decided, and what marketers should use instead. https://opentracked.io/blog/impact-third-party-cookie-deprecation-affiliate-marketinghttps://opentracked.io/blog/impact-third-party-cookie-deprecation-affiliate-marketingMon, 26 Oct 2026 08:00:00 GMTThe impact of third-party cookie deprecation on affiliate marketing: how cookie tracking worked, what browsers changed, who loses, first-party and server-to-server alternatives, vouchers, and a practical plan for networks and advertisers. https://opentracked.io/troubleshooting/tag-status-still-running-reasons-solutionshttps://opentracked.io/troubleshooting/tag-status-still-running-reasons-solutionsMon, 26 Oct 2026 08:00:00 GMTTag status "Still running" in Google Tag Manager Preview: why a tag never finishes, in web and server containers, and how to fix slow vendor calls, unresolved promises and sequencing mistakes. https://opentracked.io/troubleshooting/tag-status-failed-gtm-reasons-solutionshttps://opentracked.io/troubleshooting/tag-status-failed-gtm-reasons-solutionsMon, 26 Oct 2026 08:00:00 GMTTag status "Failed" in Google Tag Manager Preview: what it means, the common causes (vendor rejects the request, permissions, timeouts, missing fields) and how to read the response. https://opentracked.io/integrations/taboola-server-side-tracking-using-server-google-taghttps://opentracked.io/integrations/taboola-server-side-tracking-using-server-google-tagMon, 26 Oct 2026 08:00:00 GMTTaboola server-side tracking with server-side GTM: the click ID, storing it, sending conversions with the Taboola S2S endpoint or tag, deduplication with the pixel, event naming and testing. Check Taboola's documentation. https://opentracked.io/integrations/sync-analytics-google-sheets-looker-studiohttps://opentracked.io/integrations/sync-analytics-google-sheets-looker-studioMon, 26 Oct 2026 08:00:00 GMTSync analytics to Google Sheets and Looker Studio: GA4 connectors, the GA4 add-on for Sheets, BigQuery export, scheduled refresh, building a weekly report, joining spend and orders and keeping numbers trustworthy. https://opentracked.io/integrations/supabase-writer-tag-server-google-tag-managerhttps://opentracked.io/integrations/supabase-writer-tag-server-google-tag-managerMon, 26 Oct 2026 08:00:00 GMTWrite events to Supabase from a server-side GTM container: a table, the REST API with a key, insert requests, row-level security, batching, privacy, cost and when to use BigQuery or a database instead. https://opentracked.io/integrations/stripe-purchase-tracking-guidehttps://opentracked.io/integrations/stripe-purchase-tracking-guideMon, 26 Oct 2026 08:00:00 GMTStripe purchase tracking: Checkout and Payment Links, the success page, webhooks, zero-decimal currencies, refunds, deduplication and sending purchases to GA4, Meta and Google Ads from your server. https://opentracked.io/integrations/snapchat-adshttps://opentracked.io/integrations/snapchat-adsMon, 26 Oct 2026 08:00:00 GMTSnapchat ads explained: Ads Manager, objectives, audiences (including Snap Audience Match), formats, bidding, the Snap Pixel, a first campaign walk-through and how to read results. https://opentracked.io/integrations/snapchat-capihttps://opentracked.io/integrations/snapchat-capiMon, 26 Oct 2026 08:00:00 GMTSnapchat Conversions API with server-side GTM: pixel and CAPI together, the Snapchat tag, client_dedup_id, click ID and cookie, event names, test and common errors. https://opentracked.io/integrations/shopware-conversion-trackinghttps://opentracked.io/integrations/shopware-conversion-trackingMon, 26 Oct 2026 08:00:00 GMTShopware conversion tracking: GTM with Shopware 6, the cookie consent integration, the data layer for orders, server-side events, Meta and Google Ads, and common problems. https://opentracked.io/blog/shopify-tracking-mythshttps://opentracked.io/blog/shopify-tracking-mythsMon, 26 Oct 2026 08:00:00 GMTShopify tracking myths: the Facebook channel covers everything, Shopify analytics is accurate, server-side is impossible on Shopify, the checkout cannot be tracked, and six more, checked. https://opentracked.io/guides/set-cookie-requests-gtmhttps://opentracked.io/guides/set-cookie-requests-gtmMon, 26 Oct 2026 08:00:00 GMTHow to set cookies in server-side GTM: the HTTP response, the setCookie API in a tag template, name, domain, expiry, Secure, HttpOnly and SameSite, restoring cookies, consent and testing. https://opentracked.io/guides/services-marketing-agency-should-offerhttps://opentracked.io/guides/services-marketing-agency-should-offerMon, 26 Oct 2026 08:00:00 GMTServices a marketing agency should offer in 2026: measurement and tracking, creative, paid media, CRM and lifecycle, analytics and reporting, privacy, with pricing models and how to package them. https://opentracked.io/guides/server-server-tracking-server-google-tag-managerhttps://opentracked.io/guides/server-server-tracking-server-google-tag-managerMon, 26 Oct 2026 08:00:00 GMTServer-to-server tracking in a server container: backend events, the Measurement Protocol, partner postbacks, identifiers, deduplication, security and the difference between client-to-server and server-to-server. https://opentracked.io/guides/server-side-tracking-toolshttps://opentracked.io/guides/server-side-tracking-toolsMon, 26 Oct 2026 08:00:00 GMTServer-side tracking tools compared by job: hosting, container templates, consent platforms, testing and debugging tools, analytics and reporting, with examples and what each does and does not do. https://opentracked.io/guides/server-side-tracking-toolkithttps://opentracked.io/guides/server-side-tracking-toolkitMon, 26 Oct 2026 08:00:00 GMTA server-side tracking toolkit: the tools, templates and habits to keep close, from Preview and test tools to a data layer spec, tracking plan, test script, hashing helper, checklist and handover note. https://opentracked.io/templates/server-side-tracking-setup-checklisthttps://opentracked.io/templates/server-side-tracking-setup-checklistMon, 26 Oct 2026 08:00:00 GMTA server-side tracking setup checklist you can tick off: planning, domain and DNS, containers, web tag changes, power-ups, consent, testing, go-live and the first week after launch. https://opentracked.io/guides/server-side-tracking-post-launch-guidehttps://opentracked.io/guides/server-side-tracking-post-launch-guideMon, 26 Oct 2026 08:00:00 GMTA server-side tracking post-launch guide: the first 24 hours, the first week, the first month and the ongoing routine, with checks, alerts, numbers to compare and changes to avoid. https://opentracked.io/blog/server-side-tracking-mythshttps://opentracked.io/blog/server-side-tracking-mythsMon, 26 Oct 2026 08:00:00 GMTServer-side tracking myths, checked: it removes consent, it blocks all ad blockers, it fixes bad data, it is only for big sites, it always lifts ROAS, and six more. What is true, what is half true and what is false. https://opentracked.io/blog/server-side-tracking-misconceptionshttps://opentracked.io/blog/server-side-tracking-misconceptionsMon, 26 Oct 2026 08:00:00 GMTServer-side tracking misconceptions about how it works: server vs cloud, what a tagging server is, what "first-party" means, data ownership, what is stored, who can see it and what happens when it fails. https://opentracked.io/guides/server-side-tracking-agencieshttps://opentracked.io/guides/server-side-tracking-agenciesMon, 26 Oct 2026 08:00:00 GMTServer-side tracking for agencies: an operating model for many clients, containers per client, access and ownership, naming, pricing the service, documentation, reporting and what to automate.