Customer data you own
Every order tied to a buyer and a source. Segments, repeat purchasers, average order value and lifetime value, all first-party.
Free plan available. No card needed to start.

Works with your stack

How it works
Orders arrive
Each order keeps its buyer and source.
Profiles form
Customers, segments and cohorts.
You decide
Win back, reward or invest.
Why use customer data
You own it
It comes from your orders and your tracking.
Built for retention
Know who to win back and who to reward.
Know the value
Lifetime value and average order value by segment.
Cohorts
See how each month's new customers keep buying.
Step by step
Open Customers
Pick a period.
Read the segments
Who buys most, who buys often.
Compare cohorts
Are new customers worth as much as old ones?
Act on it
Plan win-back offers and rewards.

What you need to get started
In the report
- Customer segments
- Cohort analysis
- LTV, AOV and repeat purchasers
What you need
- Orders sent through Open Tracked
- Your privacy notice and consent in place
Built for your needs
Store owners
- Grow repeat sales
- Know the best customers
Marketers
- Judge channels by customer value
- Plan retention
At a glance
Quick answers
Is this a customer list I can export?
It is built for analysis: segments, repeat rate, lifetime value and cohorts from your orders.
Where does the data come from?
From the orders your store sends through Open Tracked, together with the source of each order.
Do I need consent to use it?
Handle personal data according to your privacy notice and the consent your visitors gave. Open Tracked passes the consent state you set.


