Customer data

Customer data you own

Every order tied to a buyer and a source. Segments, repeat purchasers, average order value and lifetime value, all first-party.

Free plan available. No card needed to start.
Customer data in the Open Tracked app (sample data)
Repeat buyerSegment
CohortBy first order month

Works with your stack

Grab one. Throw it.ShopifyWooCommerceWordPressBigCommerceSquarespaceMetaGoogle AdsTikTokGoogle AnalyticsHubSpotKlaviyoPinterestSnapchatBingZapierMailchimp

How it works

01

Orders arrive

Each order keeps its buyer and source.

→
02

Profiles form

Customers, segments and cohorts.

→
03

You decide

Win back, reward or invest.

Why use customer data

You own it

It comes from your orders and your tracking.

Built for retention

Know who to win back and who to reward.

Know the value

Lifetime value and average order value by segment.

Cohorts

See how each month's new customers keep buying.

Step by step

1

Open Customers

Pick a period.

2

Read the segments

Who buys most, who buys often.

3

Compare cohorts

Are new customers worth as much as old ones?

4

Act on it

Plan win-back offers and rewards.

Start free

What you need to get started

In the report

  • Customer segments
  • Cohort analysis
  • LTV, AOV and repeat purchasers

What you need

  • Orders sent through Open Tracked
  • Your privacy notice and consent in place

Built for your needs

Store owners

  • Grow repeat sales
  • Know the best customers

Marketers

  • Judge channels by customer value
  • Plan retention

At a glance

LTVper segment
Cohortsby first-order month
1stparty: from your own orders
Works with

ShopifyWooCommerceWordPressBigCommerceSquarespace

Quick answers

Is this a customer list I can export?

It is built for analysis: segments, repeat rate, lifetime value and cohorts from your orders.

Where does the data come from?

From the orders your store sends through Open Tracked, together with the source of each order.

Do I need consent to use it?

Handle personal data according to your privacy notice and the consent your visitors gave. Open Tracked passes the consent state you set.

Customer data you own

Start free

Turn better tracking into better marketing performance

Start free