Dashboard

Revenue, spend and ROAS, side by side

Orders, customers, ad spend, ROAS and profit on one screen, with the change against the last period. No spreadsheets.

Free plan available. No card needed to start.
Dashboard in the Open Tracked app (sample data)
ProfitAfter costs and ads
ROASBy channel

Works with your stack

Grab one. Throw it.MetaGoogle AdsTikTokGoogle AnalyticsShopifyWooCommerceWordPressHubSpotKlaviyoPinterestSnapchatBingZapierMailchimp

See what you are missing

How much is your tracking missing?

Put in your own numbers. This is an estimate, not a promise.

Most stores do not know this number. Start with 20% and compare it with the orders in your store.

Orders your ad platforms never see80
Revenue hidden from them each month$6,400
ROAS they show2.56
ROAS you really get3.20

That is the signal Meta and Google are missing when they decide who to show your ads to. Server-side tracking sends it back.

How it works

01

Your orders

Revenue, orders and customers from your store.

→
02

Your costs and ad spend

Ad platforms and your cost settings.

→
03

One overview

ROAS and profit, with the change against the last period.

Why use the dashboard

No spreadsheets

Spend, revenue and profit are read from the same data.

Real profit

Costs from your settings are taken off, so a busy day that lost money does not look good.

The same numbers for everyone

Owners, media buyers and agencies read the same figures.

Trends at a glance

See how every number moves across the period you pick.

Step by step

1

Start with profit

Is it up or down against the last period?

2

Look at the channels

Which channel moved the number?

3

Check the funnel

Where do visitors drop out on the way to a purchase?

4

Open the details

Go to creatives or acquisition for the reason behind a change.

Start free

What you need to get started

On the overview

  • Revenue, orders, customers, ad spend, ROAS
  • Marketing efficiency and profit
  • Trends, top channels, conversion funnel, live orders

What you need

  • Orders sent through Open Tracked
  • Ad spend from connected platforms or your cost settings

Built for your needs

Owners and marketers

  • Want one place for the answer to "are ads paying?"
  • Read profit, not only revenue

Agencies

  • Report the same numbers to every client
  • Skip the monthly spreadsheet

At a glance

1screen for revenue, spend and profit
7sections on the overview
1,000tracked orders on the Starter analytics plan
Works with

MetaGoogle AdsTikTokGoogle AnalyticsShopifyWooCommerce

Quick answers

Where does ad spend come from?

From the ad platforms you connect and from the daily spend you enter in the cost settings.

Can I pick the date range?

Yes. Every report has a date range at the top, and the numbers show the change against the previous period.

Is profit included on every plan?

Profit and finance are part of the analytics plans, which start at 500 tracked orders a month.

Revenue, spend and ROAS, side by side

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Turn better tracking into better marketing performance

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