A pipeline that feeds your ads
Track leads and deals by source, and send every win back to Meta and Google Ads as an offline conversion.
Free plan available. No card needed to start.
Works with your stack
How it works
Lead fills the form
The click ID is saved first-party with the lead.
Deal moves to won
You work the deal through your own stages.
Conversion sent
Meta and Google Ads learn which clicks became customers.
Why use the pipeline
Optimise for customers
Platforms learn which leads paid, not only who filled a form.
True cost per customer
Spend and won revenue by channel, side by side.
Custom fields
Track budget, plan, referral, demo booked: anything you need.
One login
Tracking, analytics and CRM share the same data.
Step by step
Save the click ID
gclid or fbclid is stored at the form.
Add the deal
Name, stage, value, contact, source and campaign.
Work the stages
Use the board or the list.
Mark it won
The value and click ID go to Meta and Google Ads.
What you need to get started
In the pipeline
- Board and list views
- Open deals, revenue won, win rate, days to close
- Revenue won by first-touch channel
What you need
- A form that sends leads to Open Tracked
- Meta or Google Ads connected
Built for your needs
Lead generation businesses
- Sell high-value services
- Want ads to chase customers, not form fills
Agencies
- Prove lead quality to clients
- Report won revenue by channel
At a glance
Quick answers
Which ad platforms receive the offline conversions?
Meta and Google Ads.
Can I add my own fields?
Yes. Add custom fields to deals and contacts for anything you track, such as budget, plan or demo booked.
Do I need the click ID?
It gives the best match. Open Tracked saves the click ID at the form so it is there when the deal closes.
Platform · 3 min read
