In this guide
- Buyers need company details, pricing, security and data processing information, support terms and an exit plan.
- Use a standard questionnaire for every vendor and compare at your own volume.
- Ask for the data processing agreement and sub-processor list early.
When a company buys a tracking service, someone in procurement, security or legal asks a long list of questions. Vendors that answer clearly win trust, and buyers that use the same list for every vendor compare them fairly. This page lists what is usually asked, with a questionnaire you can copy. It is general guidance and not legal advice. For the EU angle see procurement information for the EU, and for regulated sectors see DORA and tracking vendors.
The questions
| Area | Ask |
|---|---|
| Company | Legal name, address, ownership, support contacts, how long in business |
| Product | What is hosted, where, how it scales, what is included per plan |
| Pricing | Price at our request volume, extra domains and containers, overage rules, billing cycle, contract term, price changes |
| Data processing | Is there a DPA? What data is processed and stored? Retention and deletion? Data location? |
| Sub-processors | Who are they, where, and how are changes notified? |
| Security | Encryption in transit and at rest, access controls, logging, vulnerability handling, incident notification |
| Availability | Uptime targets, redundancy, backups, status page |
| Support | Channels, hours, response times by plan |
| Exit | Export of containers and data, termination terms, deletion on request |
Check your tracking in one pass
This is an example. Run the check on your own site to see where yours stands.
How Open Tracked answers the public parts
Pricing
Published on the pricing page: hosting plans by monthly requests, from a free plan to 20 million, and separate analytics plans by tracked orders.
Plan contents
Power-ups on every plan include Cookie Keeper, Data Store, Enricher, File Proxy, Bot Detection and the Anonymizer. Logs for 3 days on Pro and 10 on Business, log export from Business+, monitoring alerts on Business and above.
Support
Community on Free, email on Pro, priority on Business and Business+, call support on Enterprise.
Data and exit
Containers are standard Google Tag Manager exports, the tagging domain is yours, and Data Store entries can be removed. A data processing agreement and a privacy notice are published on the website; ask us for sub-processor and location details for your case.
Details such as a company address, certifications, uptime commitments and contract terms should be confirmed with us directly, because they can change and may depend on your plan.
A questionnaire to copy
Raw events in. Clean events out.
Open Tracked collects each event on your own domain, removes the noise and sends what is left to Meta, Google Ads, TikTok.
Compare fairly
- Price every vendor at the same request volume.
- Compare the power-ups on the plan you can afford, not on the top plan.
- Score answers in a simple table.
- Run a one-week test on a subdomain before signing. See sGTM hosting compared.
Works with your stack
Grab a logo and throw it. These are the tools Open Tracked already talks to.
Frequently asked questions
What do procurement teams ask tracking vendors?
Company details, pricing, data processing and security information, sub-processors, support terms and exit options.
How should I compare vendors?
With one questionnaire, at the same request volume, including extras and contract terms.
Does Open Tracked publish its pricing?
Yes. Hosting and analytics plans and prices are on the pricing page.
Is there a data processing agreement?
A DPA is published on the Open Tracked website. Ask us for details specific to your case.
How do I leave?
Containers are standard exports and the tagging domain is yours.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
Comments
Loading comments...
Guides · 5 min read
