Guides on tracking and Tag Manager

Written by the team that builds Open Tracked.

All articles

AI google tag
Guides · 5 min read

AI Google tag manager controls

AI assistant tracking
Guides · 5 min read

AI assistant tracking prompts

AI browser tracking
Guides · 5 min read

AI browser tracking

API calls
Guides · 5 min read

API calls from the server require appsecret proof argument

Accessing original user
Guides · 5 min read

Accessing original user IP when using own CDN

Ad fatigue
Guides · 5 min read

Ad fatigue

Ad tag
Guides · 5 min read

Ad tag and click tag

Ad tracking
Guides · 5 min read

Ad tracking

Affiliate conversion
Guides · 6 min read

Affiliate conversion tracking

Agency server side
Guides · 5 min read

Agency server-side tracking handbook

Attribution tracking
Guides · 5 min read

Attribution tracking

Avoid UTM parameter
Guides · 5 min read

Avoid UTM parameter removal

Benefits Open Tracked
Guides · 5 min read

Benefits Open Tracked hosting Google tag manager server

Benefits server side
Guides · 5 min read

Benefits server-side tagging

Building a custom
Guides · 5 min read

Building a custom cdp and enriching event data using server-side GTM

Bypass adblock detection
Guides · 5 min read

Bypass adblock detection

Chatgpt ads tracking
Guides · 5 min read

ChatGPT ads tracking

Claude MCP
Guides · 5 min read

Claude MCP guide

Cltv conversions tracking
Guides · 5 min read

Cltv conversions tracking for lead generation

Consent management GTM
Guides · 5 min read

Consent management GTM axeptio

Consent mode server
Guides · 5 min read

Consent mode server Google tag manager

Conversion lift studies
Guides · 5 min read

Conversion lift studies and mmm

Conversion tracking faq
Guides · 5 min read

Conversion tracking faq

Conversions API
Guides · 6 min read

Conversions API explained

Cookie banner all
Guides · 5 min read

Cookie banner all in one guide

Cookieless targeting how
Guides · 5 min read

Cookieless targeting how does it work

Cookieless tracking GA4
Guides · 5 min read

Cookieless tracking GA4

Cookies the GDPR
Guides · 6 min read

Cookies the GDPR and the eprivacy directive

Cross device tracking
Guides · 5 min read

Cross device tracking

Cross session user
Guides · 5 min read

Cross session user stitching

Customer data analytics
Guides · 5 min read

Customer data analytics

Customer data collection
Guides · 5 min read

Customer data collection

Customer data management
Guides · 5 min read

Customer data management

Customer tracking data
Guides · 5 min read

Customer tracking data store

Data enhancement
Guides · 6 min read

Data enhancement with enricher power-up

Data loss
Guides · 5 min read

Data loss and leakage prevention

Data validation techniques
Guides · 5 min read

Data validation techniques

Delay requests
Guides · 6 min read

Delay requests with Open Tracked power-up

Delete google tag
Guides · 5 min read

Delete Google tag manager container

Digital marketing
Guides · 5 min read

Digital marketing analytics

Digital omnibus
Guides · 6 min read

Digital omnibus explanation

DNS configuration
Guides · 6 min read

Dns configuration for custom domain

Dora regulation
Guides · 5 min read

Dora regulation

Ecommerce KPIs
Guides · 6 min read

Ecommerce KPIs

Ecommerce performance
Guides · 5 min read

Ecommerce performance analytics

Extend cookie lifetime
Guides · 6 min read

Extend cookie lifetime using server-side Google tag manager

Filtering spam
Guides · 6 min read

Filtering spam in GA4 with Open Tracked bot detection power-up

First party data
Guides · 5 min read

First party data

First touch issue
Guides · 5 min read

First touch issue tags not firing

GA4 IP anonymization
Guides · 5 min read

GA4 IP anonymization

GA4 lead quality
Guides · 5 min read

GA4 lead quality tracking

GTM GDPR compliance
Guides · 5 min read

GTM GDPR compliance

GTM best practices
Guides · 6 min read

GTM best practices and tracking tags

Google analytics 4
Guides · 5 min read

Google analytics 4 advanced tag for server GTM

Google consent mode v2
Guides · 7 min read

Google consent mode v2

Google tag based
Guides · 5 min read

Google tag based measurement

Google tag configuration
Guides · 5 min read

Google tag configuration and event settings variables

Google tag gateway
Guides · 5 min read

Google tag gateway gtg with Open Tracked

Google tag manager audit
Guides · 6 min read

Google tag manager audit

Google tag manager
Guides · 5 min read

Google tag manager certification

Google tag manager
Guides · 5 min read

Google tag manager expert

Google tag manager
Guides · 5 min read

Google tag manager server-side tagging as an alternative to Zapier

Google tag manager
Guides · 6 min read

Google tag manager server-side tracking explained

Server-side tracking work
Guides · 7 min read

How does server-side tracking work

How global data
Guides · 5 min read

How global data privacy laws affect user tracking strategies

How much does
Guides · 6 min read

How much does server GTM cost

How server-side tracking
Guides · 7 min read

How server-side tracking affects paid campaign attribution

Pitch server-side tracking
Guides · 5 min read

How to pitch server-side tracking

Iframe tracking
Guides · 5 min read

Iframe tracking

Improve data quality
Guides · 5 min read

Improve data quality and integrity

Improve PPC performance
Guides · 4 min read

Improve ppc performance

Improve targeted
Guides · 4 min read

Improve targeted advertising

Improving website page
Guides · 6 min read

Improving website page speed with the help of Google tag manager server-side tracking

Inadequate measures
Guides · 4 min read

Inadequate measures in Google analytics use

Increase marketing ROI
Guides · 4 min read

Increase marketing ROI

Lead acquisition
Guides · 5 min read

Lead acquisition

MCP server
Guides · 4 min read

MCP server for Google analytics

MCP server
Guides · 4 min read

MCP server for Google tag manager

Make your tracking
Guides · 5 min read

Make your tracking hipaa compliant

Marketing attribution
Guides · 5 min read

Marketing attribution models

Marketing data enrichment
Guides · 5 min read

Marketing data enrichment

Marketing mix modeling
Guides · 5 min read

Marketing mix modeling mmm

Marketing spend
Guides · 4 min read

Marketing spend optimization

Martech tools
Guides · 4 min read

Martech tools

Measure marketing
Guides · 4 min read

Measure marketing effectiveness and impact

Meta omnichannel ads
Guides · 5 min read

Meta omnichannel ads guide

Meta omnichannel ads
Guides · 5 min read

Meta omnichannel ads playbook

Meta profit based
Guides · 4 min read

Meta profit based campaign optimization

Monitor website tracking
Guides · 5 min read

Monitor website tracking

Multi domain tracking
Guides · 5 min read

Multi domain tracking

Open Tracked
Guides · 6 min read

Open Tracked an alternative to Google cloud platform

Pandectes cookie banner
Guides · 5 min read

Pandectes cookie banner configuration

Personally identifiable
Guides · 5 min read

Personally identifiable information

Pitching server-side
Guides · 5 min read

Pitching server-side tagging to real world clients

Practical to bot
Guides · 5 min read

Practical guide to bot proofing ad bidding

Procurement information
Guides · 4 min read

Procurement information

Procurement information eu
Guides · 5 min read

Procurement information eu

Profit on ad spend
Guides · 6 min read

Profit on ad spend

Profit tracking sGTM
Guides · 5 min read

Profit tracking sGTM data store

Prove server side
Guides · 5 min read

Prove server-side tracking ROI

Push consent update
Guides · 5 min read

Push consent update event

Return on sales ros
Guides · 5 min read

Return on sales ros

Safari ITP
Guides · 7 min read

Safari ITP

Send data Open
Guides · 4 min read

Send data Open Tracked conversion tracking CRM apps guide

Server side GTM
Guides · 5 min read

Server side GTM for single page applications

Server side GTM
Guides · 5 min read

Server side GTM with multiple domains

Server side A/B testing
Guides · 4 min read

Server side ab testing

Server side cross
Guides · 5 min read

Server side cross domain tracking using cookie restore tag

Server side tagging
Guides · 5 min read

Server side tagging

Server side tagging
Guides · 5 min read

Server side tagging versus client-side tagging

Server side tracking
Guides · 6 min read

Server side tracking GDPR

Server side tracking
Guides · 5 min read

Server side tracking as a service

Server side tracking
Guides · 6 min read

Server side tracking event deduplication

Server side tracking
Guides · 6 min read

Server side tracking events

Server side tracking
Guides · 5 min read

Server side tracking for agencies

Server side tracking
Guides · 5 min read

Server side tracking post launch guide

Server side tracking
Guides · 4 min read

Server side tracking toolkit

Server side tracking
Guides · 5 min read

Server side tracking tools

Server to server
Guides · 5 min read

Server to server tracking in server Google tag manager

Services marketing agency
Guides · 5 min read

Services marketing agency should offer

Set cookie requests
Guides · 5 min read

Set cookie requests in GTM

Third party cookies
Guides · 6 min read

Third party cookies

Tools for marketing
Guides · 5 min read

Tools for marketing agency

Top cloud databases
Guides · 5 min read

Top cloud databases for server GTM explained

Tracking cookies
Guides · 6 min read

Tracking cookies

Unassigned and not
Guides · 5 min read

Unassigned and not set traffic source in GA4

Understanding Open Tracked
Guides · 7 min read

Understanding Open Tracked power-ups key features uses

Ways of offline
Guides · 4 min read

Ways of offline conversion tracking

Web tracking hierarchy
Guides · 5 min read

Web tracking hierarchy

Webhook server
Guides · 5 min read

Webhook server

Website analytics tagging
Guides · 5 min read

Website analytics tagging strategy

Website audit
Guides · 5 min read

Website audit

Turn better tracking into better marketing

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Turn better tracking into better marketing performance

Start free