In this guide
- Open Tracked has 19 power-ups. Most are available on every plan, including Free.
- POAS Data Feed and Google Service Account need Pro. Block Request by IP, Request Delay and Multi-Domains need Business. Dedicated IP needs Enterprise.
- Each power-up has a Test this power-up button, so you can check it works before you rely on it.
A power-up is a switch in your container settings that adds one job to the tagging server: keep a cookie alive, add the visitor's country to events, block a list of addresses. They work on the server, so you do not edit your website for most of them. This page lists all 19 in one place, with the plan each one needs and what to expect. It is the reference page for the others in this guide: Cookie Keeper, Bot Detection, Click ID Restorer and the POAS Data Feed.
The full list
| Power-up | What it does | Plan |
|---|---|---|
| Custom Loader | Serves the Tag Manager script from your own domain under a renamed path, so blockers and Safari treat it as first-party | Free |
| Cookie Keeper | Remembers platform cookies on your server and gives them back when a visitor returns without them, up to 400 days. Needs Data Store. | Free (custom cookies from Business) |
| Data Store | A memory for your tagging server: hashed e-mail, phone and click IDs kept for the days you choose, up to 400 | Free (1,000 keys), Pro 50,000, Business 500,000, Enterprise 5 million |
| Enricher | Fills the gaps of an event from the Data Store, so a returning visitor still reaches Meta, TikTok and Google Ads with e-mail and phone | Free |
| File Proxy | Serves a pixel script, font or image from your own tagging address | Free |
| Visitor Location | Adds country, region, city and postcode to events sent to Meta, TikTok and Google Ads | Free |
| Device Info | Adds operating system, browser and whether it is a phone to every event | Free |
| User ID | Gives each visitor an anonymous ID and sends it to Meta as external_id | Free |
| Click ID Restorer | Turns your custom click parameters back into gclid or msclkid | Free |
| Bot Detection | Adds an X-Bot-Detection header, or blocks bots with a 403 | Free |
| Anonymizer | Zeroes the last part of the visitor IP, or removes it | Free |
| Open Container for Bot Index | Lets search engines fetch your gtm.js, which is blocked for bots by default | Free |
| sGTM Preview header config | Marks requests so you can debug them in server Preview | Free |
| POAS Data Feed | Works out profit per order from product margins and sends it to GA4 and Google Ads | Pro |
| Google Service Account | Attaches a Google service account key, for example to connect BigQuery | Pro |
| Block Request by IP | Refuses requests from IP addresses or ranges you list | Business |
| Request Delay | Holds requests for 1 to 2,000 minutes, for offline conversion timing | Business |
| Multi-Domains | One server container for several websites, each on its own subdomain | Business |
| Dedicated IP | A fixed IP address for all outgoing requests | Enterprise |
Orders from your store, back to the ad that earned them
Your store sends the order once. Open Tracked passes it on to each ad platform, cleaned and deduplicated.
Which to switch on first
Custom Loader
Serve the Tag Manager script from your own domain. It takes a few minutes.
Data Store, then Cookie Keeper
Cookie Keeper keeps its cookies in the Data Store. Turn on the Data Store first.
Enricher
Add stored hashed e-mail and phone to later events so returning visitors match.
Visitor Location and Device Info
Richer events for Meta, TikTok, Google Ads and GA4. Visitor Location needs your CDN to send location headers.
Bot Detection in Header mode
Mark bots, then decide in Tag Manager what to do with them.
The setup pattern
Every power-up follows the same pattern. You open it, switch it on and press Save. Some then need the GTM files downloaded from the Setup Wizard and imported into your server container, because the container has to read the new data. Finally you press Test this power-up and check the result described on the page. A rule that touches the web server (Bot Detection, Block Request by IP, Request Delay, Click ID Restorer, Anonymizer) goes live within a few seconds of saving.
Ask Ari instead of digging through reports
Ari reads your tracking and ad data and answers in plain words.
What each group is for
Recover lost data
Custom Loader, File Proxy, Cookie Keeper, Click ID Restorer and Open Container for Bot Index help scripts and cookies survive blockers and Safari.
Improve matching
Data Store, Enricher, Visitor Location, Device Info and User ID give the ad platforms more to match on.
Keep the server clean
Bot Detection, Block Request by IP and the Anonymizer decide what reaches your container.
Measure profit and timing
POAS Data Feed and Request Delay turn the server into a place for profit and offline timing.
Scale and connect
Multi-Domains, Google Service Account and Dedicated IP serve agencies and larger set-ups.
Plans and limits to remember
- Custom cookies in Cookie Keeper (a name and the days to keep) need the Business plan.
- The Data Store holds 1,000 keys on Free, 50,000 on Pro, 500,000 on Business and 5 million on Enterprise.
- Multi-Domains is for the Business plan and above. Dedicated IP is for Enterprise.
- Request Delay answers the visitor at once and sends the request on after the delay, only for the path you choose.
Testing and monitoring
Each power-up has its own test, and its page explains what a good result looks like, for example "the server container sets _fbp again from the Data Store". After the first week, check the logs (3 days on Pro, 10 days on Business) and the monitoring alerts (5 on Business, 10 on Business+) so you notice if something stops working.
3 things to remember
Scroll and the points stack up.
Open Tracked has 19 power-ups. Most are available on every plan, including Free.
POAS Data Feed and Google Service Account need Pro. Block Request by IP, Request Delay and Multi-Domains need Business. Dedicated
Each power-up has a Test this power-up button, so you can check it works before you rely on it.
Frequently asked questions
How many power-ups does Open Tracked have?
19, including Custom Loader, Cookie Keeper, Data Store, Enricher, File Proxy, Visitor Location, Device Info, User ID, Click ID Restorer, Bot Detection and more.
Which power-ups are on the free plan?
Custom Loader, Cookie Keeper, Data Store, Enricher, File Proxy, Visitor Location, Device Info, User ID, Click ID Restorer, Bot Detection, Anonymizer, Open Container for Bot Index and the preview header.
Which need a paid plan?
POAS Data Feed and Google Service Account need Pro. Block Request by IP, Request Delay and Multi-Domains need Business. Dedicated IP needs Enterprise.
Do I have to edit my website for power-ups?
Only for the Custom Loader, which needs a new snippet in your site head. Others work on the server and in your containers.
How do I test a power-up?
Press Test this power-up on its page. It checks the result and tells you what it found.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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