StapeIn this guide
- Every power-up Stape sells has an Open Tracked equivalent, and most are on every plan, including Free: Cookie Keeper, Data Store, Enricher, File Proxy and Bot Detection.
- Open Tracked adds first-party analytics, a CRM with offline conversions that carries click IDs such as gclid from the first visit to the closed deal, profit on ad spend and an AI assistant in the same account.
- Stape is mainly a hosting product with a wide range of integrations. Open Tracked is a tracking, analytics and CRM platform that includes the server.
Open Tracked and Stape solve the same core problem. Both run a server-side Google Tag Manager container for you, on a subdomain of your own website, so that Meta, Google Ads, TikTok and GA4 events are sent from a server instead of the visitor's browser. If you are new to the idea, read what server-side tracking is first. This page is about the differences between the two products, with the facts from each vendor's own pages. Prices and limits in this article were read from the vendors' public pages on October 26, 2026. Plans change, so check the linked pages before you buy.
Price and features side by side
| Open Tracked | Stape | |
|---|---|---|
| Price | Free, then $10 to $100 (hosting) and $49 to $299 (analytics, from $799 for agencies) | Free, then $49 to $399 |
| Server-side tracking | ||
| Hosted server-side Tag Manager container | ✓ | ✓ |
| Free plan | 15,000 requests | 10,000 requests |
| Your own tracking subdomain | ✓ | ✓ |
| Custom Loader | ✓ | ✓ |
| Cookie Keeper (longer-lived first-party cookies) | ✓ | ✓ |
| Data Store | ✓ | ✓ |
| Enricher | ✓ | ✓ |
| File Proxy | ✓ | ✓ |
| Bot Detection | ✓ | ✓ |
| Anonymizer | ✓ | ✓ |
| Visitor Location, Device Info, User ID, Click ID Restorer | ✓ | – |
| Block request by IP | ✓ | ✓ |
| Request Delay | ✓ | ✓ |
| Multi-Domains | ✓ | ✓ |
| POAS data feed (profit to GA4 and Google Ads) | ✓ | ✓ |
| Google service account (BigQuery) | ✓ | ✓ |
| Monitoring alerts | ✓ | ✓ |
| Log export | ✓ | ✓ |
| Dedicated IP | ✓ | ✓ |
| Setup wizard with ready GTM files | ✓ | ✓ |
| Tracking score checks | ✓ | – |
| Analytics and profit | ||
| First-party analytics dashboard | ✓ | ✕ |
| Live view of visits and orders | ✓ | – |
| Ad spend, revenue, ROAS and profit side by side | ✓ | ✕ |
| Creative and acquisition reports | ✓ | – |
| Ari, the AI assistant on your own numbers | ✓ | – |
| MCP server for AI assistants | ✓ | ✓ |
| CRM and offline conversions | ||
| CRM pipelines for leads and deals | ✓ | – |
| Lead stages sent back to Google Ads and Meta with the saved click ID | ✓ | – |
| Workflow automation | ✓ | – |
| Phone call tracking | ✕ | – |
| Platforms | ||
| Works on any site with Tag Manager | ✓ | ✓ |
| WordPress plugin | ✓ | ✓ |
A cross means the vendor's public pages show it does not offer it. A dash means it is not stated there. Prices from each vendor's own page, October 2026; check before you buy.
Open Tracked is the one account that puts the tracking server, first-party analytics, a CRM with offline conversions and an AI assistant together, and the plans stay fair at every size: a free start, a $10 Pro plan, and room to scale up to enterprise volume with a custom plan. Most power-ups that other hosts keep for paid tiers are already on the Free plan.
Raw events in. Clean events out.
Open Tracked collects each event on your own domain, removes the noise and sends what is left to Meta, Google Ads, TikTok.
All the plans, priced
Open Tracked keeps the entry plans accessible and the ceiling high. Hosting runs from a free plan to 20 million requests a month, analytics from 500 to 7,500 tracked orders, with a custom plan above that, and you can add them together as you grow. Billed yearly, every paid plan is 20% lower.
| What you need | Open Tracked plans | Total a month |
|---|---|---|
| Start with the basics | Free hosting (15,000 requests) plus Starter analytics ($49) | $49 |
| A growing store with ads | Business hosting ($30, 2 million requests) plus Growth analytics ($149, 3,000 tracked orders) | $179 |
| A busy brand | Business+ hosting ($60, 10 million requests) plus Scale analytics ($299, 7,500 tracked orders) | $359 |
| The top of the standard plans | Enterprise hosting ($100, 20 million requests) plus Scale analytics ($299) | $399 |
| Bigger than that | A custom plan built with our team: your volume, your support terms | Quote |
Teams past the top of the standard plans, such as large agencies and enterprise brands, get a custom plan with their own request volume, support and terms. It is the same product at a larger scale, which is why brands keep growing on it instead of moving.
At the same request volume
Prices for the same hosting size, each from the vendor's own page. Open Tracked gives you more room per dollar, and the same power-ups on the Free plan that Stape keeps for paid plans.
| Requests per month | Open Tracked | Stape |
|---|---|---|
| Up to 500,000 | Pro, $10 | Pro, $20 |
| Up to 5 million | Business+, $60 (10 million included) | Business, $100 |
| Up to 20 million | Enterprise, $100 | Enterprise, $200 |
| Beyond | Custom plan | Custom plan |
At the top of the standard plans, Open Tracked Enterprise hosting ($100) plus Scale analytics ($299) comes to $399. That one account covers server-side tracking, every analytics report, the CRM with offline conversions and the AI assistant. Stape's hosting alone at 20 million requests is $200.
3 things to remember
Scroll and the points stack up.
Every power-up Stape sells has an Open Tracked equivalent, and most are on every plan, including Free: Cookie Keeper, Data Store,
Open Tracked adds first-party analytics, a CRM with offline conversions that carries click IDs such as gclid from the first visit
Stape is mainly a hosting product with a wide range of integrations. Open Tracked is a tracking, analytics and CRM platform that i
The short version
Hosting a server container is the starting point, and both products do it well. What separates them is everything that happens after the event arrives. In Open Tracked the same account connects your server-side tracking, GA4 and your ad platforms, first-party analytics with spend, revenue and profit, and a CRM that sends each lead stage back to Google Ads and Meta as an offline conversion, using the click ID saved at the form. Stape's strength is a mature hosting service with many ready-made apps and integrations.
What you get with Open Tracked besides hosting
A large part of Open Tracked sits beside the server rather than inside it. These are in the same account, on the same login:
First-party analytics
A full dashboard built on your own server data: acquisition, creatives, website, retention, orders, products and finance, with ad spend, revenue, ROAS and profit side by side.
CRM with offline conversions
Lead stages from your CRM go back to Meta and Google Ads as conversions, so the ad platforms learn which leads become customers. See how it works.
03Ari, the AI assistant
Ask questions about your own numbers and get answers from your data, included in the analytics plans.
MCP server for your whole account
Both vendors now offer MCP servers for AI assistants. Stape's are free and cover Tag Manager, Stape and GA4. Open Tracked's also reaches your Open Tracked account: containers, domains, power-ups and the tracking score. See the MCP guide.
Tracking score and setup wizard
A score that shows what is missing in your tracking, and a step-by-step wizard that downloads ready GTM files for your web and server containers.
Ad data sources
Connect your ad platforms so spend and campaigns land in the same reports as your orders.
Stape is mainly a hosting product with power-ups and integrations. Open Tracked adds the proof that the tracking works and the reports your team reads every Monday. For a store that spends on ads, that is usually the difference between paying for a server and understanding what it is bringing in.
Open Tracked plans and prices
Open Tracked sells server hosting and analytics as two separate subscriptions. You can use either one on its own. The hosting plans are on the pricing page:
| Plan | Monthly price | Requests per month | What is included |
|---|---|---|---|
| Free | $0 | 15,000 per container | Custom domain, Custom Loader, Cookie Keeper, Data Store, Enricher, File Proxy, Bot Detection, Visitor Location, Device Info, User ID, Click ID Restorer, Anonymizer, preview header, open container for bot index, setup wizard, community support |
| Pro | $10 ($8 a month billed yearly) | 500,000 | Everything in Free, plus POAS data feed, Google service account, logs for 3 days, a bigger Data Store, email support |
| Business | $30 ($24 a month billed yearly) | 2,000,000 | Everything in Pro, plus Cookie Keeper with your own custom cookies, Multi-Domains, request delay, block requests by IP, monitoring with 5 alerts, logs for 10 days, priority support |
| Business+ | $60 ($48 a month billed yearly) | 10,000,000 | Everything in Business, plus more domains, monitoring with 10 alerts, log export |
| Enterprise | $100 ($80 a month billed yearly) | 20,000,000 | Everything in Business+, plus Dedicated IP, the largest Data Store, call support |
Look at the Free row. Stape holds Cookie Keeper, Data Store, Enricher, bot detection and File Proxy back for its paid plans. In Open Tracked they are on from the free plan. The paid plans add requests, log history, support and the larger options.
Stape plans and prices
Stape's hosting plans, from its price page:
| Plan | Monthly price | Requests per month | What is included |
|---|---|---|---|
| Free | $0 | Up to 10,000 | Custom Loader, requests analytics, setup wizard, global CDN, anonymizer |
| Pro | $20 ($17 a month billed yearly) | Up to 500,000 | Logs for 3 days, Cookie Keeper with standard cookies, bot detection, ad blocker info, Data Store, POAS data feed, Enricher, email and chat support |
| Business | $100 ($83 a month billed yearly) | Up to 5,000,000 | Multi-zone infrastructure, logs for 10 days, Cookie Keeper with custom cookies, up to 20 domains, monitoring, File Proxy, block request by IP, schedule requests, request delay |
| Enterprise | $200 ($167 a month billed yearly) | Up to 20,000,000 | Account manager, up to 50 domains, log export to S3 or GCS, call support |
| Custom | Quote | Unlimited | Custom DPA, HIPAA BAA, dedicated IP, private cluster, SSO, custom log retention |
Choosing a plan by volume
A "request" is one call from a browser or a server to your tagging server. A store with 20,000 visits a month and about 15 events per visit sends roughly 300,000 requests. Count your own in the logs for a week, then compare what each plan includes at that size, not only the entry price. The plans of both products are on their price pages.
Power-ups and features: who includes what
Both products sell small add-ons around the server container. They call them power-ups. These are the ones that matter for tracking quality:
Every power-up we found on Stape's price page has an Open Tracked equivalent. The plan each one unlocks on is the difference:
| Power-up | Open Tracked | Stape |
|---|---|---|
| Custom Loader | Free | Free |
| Cookie Keeper | Free (custom cookies from Business) | Pro (custom cookies from Business) |
| Data Store | Free | Pro |
| Enricher | Free | Pro |
| Bot detection | Free (add a header or block with a 403) | Pro |
| Anonymizer | Free | Free |
| File Proxy | Free | Business |
| Visitor Location, Device Info, User ID, Click ID Restorer | Free | Also in Stape's power-up catalogue (check its price page for the plan) |
| POAS data feed | Pro | Pro |
| Google service account | Pro | Pro |
| Block request by IP | Business | Business |
| Request delay | Business | Business |
| Multi-Domains | Business | Business |
| Log export | Business+ | Enterprise |
| Dedicated IP | Enterprise | Custom plan |
Cookie Keeper
Sets your cookies from the server so they last longer in Safari. In Open Tracked it works on the Free plan with the standard cookies, and the Business plan lets you add cookies of your own. See Safari ITP.
Data Store and Enricher
The Data Store keeps hashed email, phone and click IDs on the server for up to 400 days, and the Enricher puts them back into later events so a returning visitor still reaches Meta, TikTok and Google Ads with a good match. The store holds 1,000 keys on Free and up to 5 million on Enterprise. See Meta event match quality.
Bot Detection and Anonymizer
Bot Detection either adds an X-Bot-Detection header you can read in GTM or blocks bots with a 403. The Anonymizer zeroes the last part of the visitor IP, or removes it. Both are on every plan.
Request Delay and File Proxy
Request Delay holds a request from 1 to 2,000 minutes, which helps with offline conversion timing. File Proxy serves a pixel script, font or image from your own tagging address.
Multi-Domains
One server container for several websites, each on its own subdomain. Available from Business.
Extra data power-ups
Visitor Location adds country, region, city and postcode to events sent to Meta, TikTok and Google Ads. Device Info adds the operating system, browser and phone flag. User ID sends an anonymous external_id to Meta. Click ID Restorer turns custom click parameters back into gclid or msclkid.
POAS and Service Account
POAS data feed works out profit per order from your product margins and sends it to GA4 and Google Ads. The Google service account connects BigQuery to your container. Both from Pro.
Dedicated IP
A fixed outgoing IP address for allow-lists. Enterprise plan. Stape lists it on its custom plan.
What Open Tracked adds around the server
Open Tracked is not only hosting. The same account gives you a first-party analytics dashboard, a CRM pipeline and an MCP server for AI assistants. The analytics plans are separate and sized by the number of tracked orders:
| Analytics plan | Monthly price | Tracked orders | Notes |
|---|---|---|---|
| Starter | $49 ($39 a month billed yearly) | 500 a month | Up to 3 stores, 24/7 live chat support, every report and dashboard, live view with a globe, orders, products and finance, Ari AI allowance, email support |
| Growth | $149 ($119 a month billed yearly) | 3,000 a month | Up to 5 stores, everything in Starter, larger Ari AI allowance, priority support |
| Scale | $299 ($239 a month billed yearly) | 7,500 a month | Up to 10 stores, everything in Growth, largest Ari AI allowance, call support |
| Agency / Enterprise | From $799 ($639 a month billed yearly) | From 7,500 a month | Everything in Scale, unlimited stores, agency dashboard, priority support |
Every analytics plan starts with a 14-day free trial.
With these you can read ad spend, revenue, ROAS, profit and new-customer cost next to the tracking, instead of building the report from three tools. The CRM pipeline lets lead stages go back to Meta and Google Ads as offline conversions (how that works). The MCP server lets Claude or Cursor prepare Tag Manager workspaces for you.
Support, logs and monitoring
- Logs: both keep 3 days on the paid entry plan and 10 days on Business. Open Tracked adds log export from Business+, Stape from Enterprise.
- Monitoring: Open Tracked Business has 5 alerts and Business+ has 10. Stape lists monitoring on Business.
- Support: Open Tracked Pro has email support, Business and Business+ priority support, and Enterprise call support. Stape Pro has email and chat, and Enterprise adds an account manager and call support.
Where Stape is ahead
To be fair, Stape has been around longer and has a few things we do not yet offer. Going by its price page, they are a wider range of ready-made store, CMS and CRM apps and mobile SDKs, multi-zone infrastructure on the Business plan, and HIPAA terms, SSO and a private cluster on the custom plan. Stape also runs free MCP servers and an AI assistant. If you need one of those today, talk to them. For the power-ups and the tracking itself, Open Tracked gives you the same set and more, in the same account as analytics and a CRM.
Who should choose which
- you want hosting, analytics and offline conversions in one account
- you want Cookie Keeper, Data Store and Enricher on every plan
- you want tracking, analytics and a CRM in one login
- you run ads for clients and need profit and ROAS reports in the same place
- you want an AI assistant that can also read your Open Tracked account, not only Tag Manager
- you need HIPAA terms, SSO or a private cluster today and are willing to talk to sales
- you want a ready-made app for a specific store platform or CRM that we do not have yet
How to test both in a week
Export your containers
In Tag Manager, export the web and server containers so you can import them anywhere.
Create a test subdomain on each
For example t1.yourstore.com for one and t2.yourstore.com for the other.
Send the same events to both
Use the same Meta pixel and the same test purchase.
Compare after seven days
Look at event counts, match quality in Meta Events Manager and any errors in the logs.
Move the main domain
Change the DNS record of your main tagging subdomain to the winner. Tracking keeps running during the switch.
How to move from Stape to Open Tracked
Moving takes about an hour. Import your Tag Manager containers, add your tagging domain in Open Tracked, copy the DNS record it gives you, wait for it to verify, then switch the server container URL in your web container. The full steps are in migrating from Stape.
Brands that grow on cleaner data
Stores and agencies use Open Tracked to see which ads earn the sale.
Frequently asked questions
How is Open Tracked different from Stape?
Both host a Google Tag Manager server container with the main power-ups. Open Tracked adds first-party analytics, a CRM with offline conversions, profit on ad spend and an AI assistant in the same account, and puts Cookie Keeper, Data Store, Enricher, File Proxy and Bot Detection on every plan including Free.
Do Open Tracked and Stape use the same Tag Manager templates?
Both run a standard Google Tag Manager server container. Templates from the public gallery work in both.
Can I run both at the same time?
Yes, on different subdomains. Many teams do this for a week to compare event counts.
What is a request?
One call to your tagging server. A page view usually sends several: one for the page, one for each event and one for each forwarded tag.
Does Open Tracked have a free plan?
Yes. The free plan covers 15,000 requests a month per container, with a custom domain, the Custom Loader, Cookie Keeper, Data Store, Enricher, File Proxy, bot detection and the other data power-ups.
Which has better support?
Both offer email support on the entry plan and call support on Enterprise. Test the response time during your trial.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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Comparisons · 10 min read
