In this guide
- TAGGRS is a hosting-focused ladder: paid plans start at 750,000 requests. Open Tracked's plans scale from a free tier up to 20 million, with its power-ups on every plan.
- TAGGRS puts multi-domain on its Pro plan and a dedicated account manager on Ultimate. Open Tracked puts Multi-Domains on the Business plan.
- Open Tracked also includes first-party analytics and a CRM pipeline with offline conversions in the same account.
TAGGRS and Open Tracked both host a server-side Google Tag Manager container on your own subdomain. TAGGRS describes its infrastructure as independent of Google's cloud and says it is ISO 27001 certified. This page compares what each plan includes and costs, using each vendor's public price page. Prices and limits in this article were read from the vendors' public pages on October 26, 2026. Plans change, so check the linked pages before you buy.
Price and features side by side
| Open Tracked | TAGGRS | |
|---|---|---|
| Price | Free, then $10 to $100 (hosting) and $49 to $299 (analytics, from $799 for agencies) | Free, then from about 22 a month |
| Server-side tracking | ||
| Hosted server-side Tag Manager container | ✓ | ✓ |
| Free plan | 15,000 requests | 10,000 requests |
| Your own tracking subdomain | ✓ | ✓ |
| Custom Loader | ✓ | – |
| Cookie Keeper (longer-lived first-party cookies) | ✓ | – |
| Data Store | ✓ | – |
| Enricher | ✓ | – |
| File Proxy | ✓ | – |
| Bot Detection | ✓ | – |
| Anonymizer | ✓ | – |
| Visitor Location, Device Info, User ID, Click ID Restorer | ✓ | – |
| Block request by IP | ✓ | – |
| Request Delay | ✓ | – |
| Multi-Domains | ✓ | ✓ |
| POAS data feed (profit to GA4 and Google Ads) | ✓ | – |
| Google service account (BigQuery) | ✓ | – |
| Monitoring alerts | ✓ | – |
| Log export | ✓ | – |
| Dedicated IP | ✓ | – |
| Setup wizard with ready GTM files | ✓ | – |
| Tracking score checks | ✓ | – |
| Analytics and profit | ||
| First-party analytics dashboard | ✓ | ✕ |
| Live view of visits and orders | ✓ | – |
| Ad spend, revenue, ROAS and profit side by side | ✓ | ✕ |
| Creative and acquisition reports | ✓ | – |
| Ari, the AI assistant on your own numbers | ✓ | – |
| MCP server for AI assistants | ✓ | – |
| CRM and offline conversions | ||
| CRM pipelines for leads and deals | ✓ | – |
| Lead stages sent back to Google Ads and Meta with the saved click ID | ✓ | – |
| Workflow automation | ✓ | – |
| Phone call tracking | ✕ | – |
| Platforms | ||
| Works on any site with Tag Manager | ✓ | ✓ |
| WordPress plugin | ✓ | – |
A cross means the vendor's public pages show it does not offer it. A dash means it is not stated there. Prices from each vendor's own page, October 2026; check before you buy.
Open Tracked is the one account that puts the tracking server, first-party analytics, a CRM with offline conversions and an AI assistant together, and the plans stay fair at every size: a free start, a $10 Pro plan, and room to scale up to enterprise volume with a custom plan. Most power-ups that other hosts keep for paid tiers are already on the Free plan.
Ask Ari instead of digging through reports
Ari reads your tracking and ad data and answers in plain words.
All the plans, priced
Open Tracked keeps the entry plans accessible and the ceiling high. Hosting runs from a free plan to 20 million requests a month, analytics from 500 to 7,500 tracked orders, with a custom plan above that, and you can add them together as you grow. Billed yearly, every paid plan is 20% lower.
| What you need | Open Tracked plans | Total a month |
|---|---|---|
| Start with the basics | Free hosting (15,000 requests) plus Starter analytics ($49) | $49 |
| A growing store with ads | Business hosting ($30, 2 million requests) plus Growth analytics ($149, 3,000 tracked orders) | $179 |
| A busy brand | Business+ hosting ($60, 10 million requests) plus Scale analytics ($299, 7,500 tracked orders) | $359 |
| The top of the standard plans | Enterprise hosting ($100, 20 million requests) plus Scale analytics ($299) | $399 |
| Bigger than that | A custom plan built with our team: your volume, your support terms | Quote |
Teams past the top of the standard plans, such as large agencies and enterprise brands, get a custom plan with their own request volume, support and terms. It is the same product at a larger scale, which is why brands keep growing on it instead of moving.
TAGGRS plans in detail
From the TAGGRS price page: each account is intended for one website, with extra subdomains added through multi-domain tracking. All plans include a documentation hub, live chat and a help desk, and consolidated invoicing across several containers.
| Plan | Requests per month | Multi-domain | Other |
|---|---|---|---|
| Free | Up to 10,000 | No | Core tracking and infrastructure |
| Basic | 750,000 | No | Adds the Consent Approval Graph |
| Pro | 3,000,000 | Yes | Multi-domain tracking |
| Ultimate | 10,000,000 | Yes | Dedicated account manager |
| Enterprise | Unlimited | Yes | SSO, custom infrastructure, SLAs, onboarding |
Connected in minutes
Add your domain, install the pixel, connect your ad platforms and watch the first events land.
Open Tracked plans for comparison
| Plan | Monthly price | Requests per month | Multi-domain |
|---|---|---|---|
| Free | $0 | 15,000 | No |
| Pro | $10 | 500,000 | No |
| Business | $30 | 2,000,000 | Yes, with the Multi-Domains power-up |
| Business+ | $60 | 10,000,000 | Yes, more domains |
| Enterprise | $100 | 20,000,000 | Yes |
How the two line up at each size
- Around 500,000 to 750,000 requests: Open Tracked Pro covers 500,000 and TAGGRS Basic 750,000. If you need the extra 250,000, compare the two.
- Around 2 to 3 million requests: Open Tracked Business covers 2 million and includes Multi-Domains. TAGGRS Pro covers 3 million with multi-domain.
- Around 10 million requests: TAGGRS Ultimate covers 10 million. Open Tracked Business+ covers 10 million, and Enterprise covers 20 million.
Where each product is stronger
01TAGGRS
A hosting-focused product with a clear ladder and a dedicated account manager on the Ultimate plan. Hosted on infrastructure it describes as independent of Google's cloud.
02Open Tracked
Hosting plus first-party analytics, a CRM pipeline with offline conversions, a tracking score, a setup wizard and an MCP server for AI assistants.
Consent
TAGGRS includes a Consent Approval Graph from Basic. Open Tracked passes the consent state to your tags through Cookie Keeper and your consent banner set-up. See Consent Mode v2.
Support
TAGGRS promises a reply within 24 hours. Open Tracked offers email on Pro, priority on Business and Business+, and call support on Enterprise.
Who should choose which
- you want hosting and reports in one account
- you run ads and need to see ROAS and profit
- you have leads and want CRM stages sent back to the ad platforms
- you want hosting only and prefer their regional focus and certification
- you need a dedicated account manager on a mid-size plan
How to test
Pick one store
Use the same store for both.
Put each on a test subdomain
Add the DNS records each one gives you.
Send the same events
Purchase, add to cart and lead.
Compare
Event counts, match quality and errors after a week.
Hosting, infrastructure and data location
TAGGRS says its servers are spread around the world and are not built on Google's cloud, and it states that it is ISO 27001 certified. If your legal team insists on a certificate, that is worth asking both vendors for in writing. Open Tracked runs your container on infrastructure it manages for you, with the option of a dedicated IP on Enterprise and the ability to export logs. For any vendor, ask three questions: where are the servers, who is the legal entity that signs the data processing agreement, and what happens to your logs when you leave.
Neither product removes your own duties. You are still the controller of your visitors' data, so your privacy notice and consent banner must match what you send. Our GDPR guide for server-side tracking lists the points to cover.
Consent handling
Consent decides whether a tag may fire and with which fields. TAGGRS includes a Consent Approval Graph from its Basic plan. Open Tracked works with the consent state your banner provides, passes it into Tag Manager and server tags, and supports Google Consent Mode v2 signals. In both cases the work is the same: connect a consent management platform, map its categories to Tag Manager triggers, then test with the banner on and off. See Google Consent Mode v2 and pushing a consent update event.
Support and onboarding
- TAGGRS: a documentation hub, live chat and a help desk on every plan, a stated reply within 24 hours, and a dedicated account manager from the Ultimate plan.
- Open Tracked: email support on Pro, priority support on Business and call support on Enterprise, with a setup wizard that imports a ready web and server container.
- What to test: open a real question on a trial and measure how long the first useful answer takes.
Sizing by volume
Requests are a rough estimate: visits times events per visit. In practice a visit sends between 8 and 25 requests depending on how many events and destinations you use, so check your own in the logs for a week before you decide, and compare what each plan includes at that size, not only the entry price.
How to switch from TAGGRS to Open Tracked
Export the containers
In Tag Manager, export the web container and the server container as JSON files.
Create the Open Tracked container
Add your container in Open Tracked and import the server container, or start from the setup wizard.
Add a test subdomain
Use something like t2.yourstore.com and add the DNS record Open Tracked gives you.
Send traffic to both for a few days
Point the web container's server URL to the new subdomain on a copy of the container and compare event counts.
Switch the main domain
Change the DNS record of your tagging subdomain to Open Tracked and update the server container URL in the web container.
A short checklist before you decide
Orders from your store, back to the ad that earned them
Your store sends the order once. Open Tracked passes it on to each ad platform, cleaned and deduplicated.
Frequently asked questions
Does TAGGRS have a free plan?
Yes, up to 10,000 requests a month.
Can I use more than one domain on TAGGRS?
Multi-domain tracking is on Pro and above.
Does Open Tracked include multi-domain?
Yes, from the Business plan through the Multi-Domains power-up.
Where is the data hosted?
Ask each vendor which regions they offer and choose the one that fits your privacy needs.
Can I move from TAGGRS to Open Tracked?
Yes. Export the containers, import them, change the DNS record and the server container URL.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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