In this guide
- Triple Whale prices by annual revenue (GMV), not by orders, and its paid plans are reported to run on 12-month contracts.
- Third-party comparisons put Foundation at $219 to $2,529 a month and Automate at $749 to $4,199 a month, depending on revenue.
- Open Tracked analytics is sized by tracked orders, with a server-side tracking layer, a CRM and offline conversions underneath it.
Triple Whale is a dashboard and attribution product for ecommerce stores, especially on Shopify. Open Tracked collects data with a server-side tracking container and then reports on it. If your ad platform numbers are lower than your store, collection comes before reporting. This page compares the two on what they cost and what they do. Prices and limits in this article were read from the vendors' public pages on October 26, 2026. Plans change, so check the linked pages before you buy.
Price and features side by side
| Open Tracked | Triple Whale | |
|---|---|---|
| Price | Free, then $10 to $100 (hosting) and $49 to $299 (analytics, from $799 for agencies) | Reported from $219 a month, by revenue |
| Server-side tracking | ||
| Hosted server-side Tag Manager container | ✓ | – |
| Free plan | 15,000 requests | ✓ |
| Your own tracking subdomain | ✓ | – |
| Custom Loader | ✓ | – |
| Cookie Keeper (longer-lived first-party cookies) | ✓ | – |
| Data Store | ✓ | – |
| Enricher | ✓ | – |
| File Proxy | ✓ | – |
| Bot Detection | ✓ | – |
| Anonymizer | ✓ | – |
| Visitor Location, Device Info, User ID, Click ID Restorer | ✓ | – |
| Block request by IP | ✓ | – |
| Request Delay | ✓ | – |
| Multi-Domains | ✓ | – |
| POAS data feed (profit to GA4 and Google Ads) | ✓ | – |
| Google service account (BigQuery) | ✓ | – |
| Monitoring alerts | ✓ | – |
| Log export | ✓ | – |
| Dedicated IP | ✓ | – |
| Setup wizard with ready GTM files | ✓ | – |
| Tracking score checks | ✓ | – |
| Analytics and profit | ||
| First-party analytics dashboard | ✓ | ✓ |
| Live view of visits and orders | ✓ | – |
| Ad spend, revenue, ROAS and profit side by side | ✓ | ✓ |
| Creative and acquisition reports | ✓ | – |
| Ari, the AI assistant on your own numbers | ✓ | – |
| MCP server for AI assistants | ✓ | – |
| CRM and offline conversions | ||
| CRM pipelines for leads and deals | ✓ | – |
| Lead stages sent back to Google Ads and Meta with the saved click ID | ✓ | – |
| Workflow automation | ✓ | – |
| Phone call tracking | ✕ | – |
| Platforms | ||
| Works on any site with Tag Manager | ✓ | Store focused |
| WordPress plugin | ✓ | – |
A cross means the vendor's public pages show it does not offer it. A dash means it is not stated there. Prices from each vendor's own page, October 2026; check before you buy.
Open Tracked is the one account that puts the tracking server, first-party analytics, a CRM with offline conversions and an AI assistant together, and the plans stay fair at every size: a free start, a $10 Pro plan, and room to scale up to enterprise volume with a custom plan. Most power-ups that other hosts keep for paid tiers are already on the Free plan.
Connected in minutes
Add your domain, install the pixel, connect your ad platforms and watch the first events land.
All the plans, priced
Open Tracked keeps the entry plans accessible and the ceiling high. Hosting runs from a free plan to 20 million requests a month, analytics from 500 to 7,500 tracked orders, with a custom plan above that, and you can add them together as you grow. Billed yearly, every paid plan is 20% lower.
| What you need | Open Tracked plans | Total a month |
|---|---|---|
| Start with the basics | Free hosting (15,000 requests) plus Starter analytics ($49) | $49 |
| A growing store with ads | Business hosting ($30, 2 million requests) plus Growth analytics ($149, 3,000 tracked orders) | $179 |
| A busy brand | Business+ hosting ($60, 10 million requests) plus Scale analytics ($299, 7,500 tracked orders) | $359 |
| The top of the standard plans | Enterprise hosting ($100, 20 million requests) plus Scale analytics ($299) | $399 |
| Bigger than that | A custom plan built with our team: your volume, your support terms | Quote |
Teams past the top of the standard plans, such as large agencies and enterprise brands, get a custom plan with their own request volume, support and terms. It is the same product at a larger scale, which is why brands keep growing on it instead of moving.
How Triple Whale is priced
The Triple Whale pricing page does not show prices, so figures come from comparison sites, which disagree in places. They agree on the basis: price depends on your annual gross merchandise value, not the number of orders, and there is no cap on events or orders. Reported ranges include Foundation from $219 to $2,529 a month and Automate from $749 to $4,199 a month depending on the GMV band, with one July 2026 snapshot giving $549 and $1,349 for the $1 million to $2.5 million band. Paid plans are described as 12-month commitments, and stores above about $20 million in GMV ask for a quote. A free plan exists, with blended data, first-click and last-click models, and the Triple Pixel, but without the server-side Sonar feature according to one source.
Watch events arrive, live
A sample feed. In Open Tracked you see the same stream for your own store.
How Open Tracked is sized
| Product | Plan | Limit |
|---|---|---|
| Analytics | Starter | 500 tracked orders a month |
| Analytics | Growth | 3,000 tracked orders a month |
| Analytics | Scale | 7,500 tracked orders a month |
| Analytics | Agency / Enterprise | From 7,500 tracked orders a month |
| Hosting | Free / Pro / Business / Business+ / Enterprise | 15,000 / 500,000 / 2 million / 10 million / 20 million requests a month |
Open Tracked bills monthly or yearly, and its plans are on the pricing page. There is no revenue band.
A worked example
A store with $2 million a year in sales and 3,000 orders a month fits Open Tracked Growth analytics, plus a Pro or Business hosting plan if it needs a tracking server. On the reported Triple Whale ranges, the same store falls in a revenue band on a 12-month commitment. The two do different jobs, so the right comparison is what you need: a dashboard, a collection fix, or both.
What each does best
01Triple Whale
A dashboard and attribution layer built for stores, with its own pixel, models and reports that many Shopify brands already know.
02Open Tracked
Collects events with a server-side container and first-party cookies, sends them to ad platforms, and reports spend, revenue, ROAS and profit.
Data collection
A dashboard can only show what was collected. See server-side tracking and attribution.
Who should choose which
- your ad platform numbers are lower than your store numbers
- you want one tool for collection and reporting
- you want to avoid a 12-month contract and a revenue-based price
- your data is already clean and you want a dedicated store dashboard
- you want their specific attribution views and your revenue supports the price
Contracts and flexibility
Triple Whale's paid plans are described as 12-month commitments, with the option to pay monthly while the contract still runs for a year. Open Tracked is billed monthly or yearly and you can change plan or cancel in the account. If you are a young brand, or an agency testing a tool on one client, a monthly plan lowers the risk of a wrong choice.
What each tool collects
Triple Whale reads your store and ad data and uses its own pixel and attribution models to build a dashboard. According to one source, its free plan includes the Triple Pixel but not the server-side Sonar feature. Open Tracked collects with a server-side tracking container and its own first-party pixel, then shows the data in its dashboard and sends it to ad platforms. If your problem is "Meta says 40 sales and my store says 62", start with collection. If your problem is "I cannot see which channel is working across all my tools", start with a dashboard. Many stores need both, in that order.
How to run a fair test
Choose a two-week window
Avoid a sale period.
Install both
Use separate subdomains and test events where needed.
Pick five numbers
Orders, revenue, ad spend, ROAS and new-customer share.
Compare to your store
The store admin is your source of truth.
Decide
Choose the tool whose numbers are closest to the store and whose reports you actually open.
Runs on your domain, anywhere
Your tracking runs on your own domain, so a visit from any country is handled the same way.
Frequently asked questions
How much does Triple Whale cost?
Reported ranges are Foundation from $219 to $2,529 and Automate from $749 to $4,199 a month, depending on annual GMV, on 12-month plans. Confirm with Triple Whale.
Does Triple Whale price by orders?
No. Sources say it prices by annual GMV.
Can I use Open Tracked and Triple Whale together?
Yes. Open Tracked can improve the data that other tools read.
Is there a free Triple Whale plan?
Yes, with blended data and basic models.
Does Open Tracked work outside Shopify?
Yes. It supports WooCommerce, WordPress and other platforms.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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