In this guide
- Open Tracked runs your server container, domain and certificate, so you start in hours, not days.
- Power-ups such as Cookie Keeper, Data Store, Enricher, File Proxy and Bot Detection are on every plan, including Free.
- Plans start free and scale with your monthly requests, with analytics and a CRM in the same account.
Running a server-side Google Tag Manager container yourself is possible and many teams do it. A managed host takes the infrastructure off your list so you can spend your time on the data. This page lists what Open Tracked takes care of, what you still do, and what it costs. For a comparison with other options see sGTM hosting compared and Open Tracked as an alternative to Google Cloud.
What is handled for you
01The tagging server
Your container runs on managed infrastructure that scales with your traffic. You do not choose instance counts or pay a cloud bill.
The domain and certificate
Add a subdomain, point its DNS record to us and press Verify. The certificate is issued and renewed for you. See DNS configuration.
Ready container files
The Setup Wizard downloads web and server container files so you start from a working structure instead of an empty container.
Updates
The tagging server software is kept up to date, so you do not track new versions.
Ask Ari instead of digging through reports
Ari reads your tracking and ad data and answers in plain words.
Power-ups that matter
Most hosts hold their most useful add-ons for higher plans. Open Tracked puts them on every plan: Custom Loader to serve the Tag Manager script from your domain, Cookie Keeper to restore cookies, Data Store and Enricher to add stored customer data to later events, File Proxy, Visitor Location, Device Info, User ID, Click ID Restorer, Bot Detection and the Anonymizer. A few things need a paid plan: POAS Data Feed and Google Service Account (Pro), Block Request by IP, Request Delay and Multi-Domains (Business) and Dedicated IP (Enterprise). See every power-up explained.
Plans and price
| Plan | Requests per month |
|---|---|
| Free | 15,000 |
| Pro | 500,000 |
| Business | 2 million |
| Business+ | 10 million |
| Enterprise | 20 million |
Prices are on the pricing page. A request is one call to your tagging server. See how much a server GTM costs to estimate yours.
Connected in minutes
Add your domain, install the pixel, connect your ad platforms and watch the first events land.
Logs, monitoring and support
- Logs for 3 days on Pro and 10 days on Business, with log export from Business+.
- Monitoring with 5 alerts on Business and 10 on Business+.
- Support: community on Free, email on Pro, priority on Business and Business+, call support on Enterprise.
More than hosting
The same account includes first-party analytics, with spend, revenue, ROAS and profit by channel, and a CRM pipeline that sends lead stages back to Meta and Google Ads as offline conversions. There is also an AI assistant, Ari, that answers questions about your own numbers, and an MCP server so AI tools can work with your containers. Hosting works on its own, so you can start with only the part you need.
What you still own
- Your Tag Manager containers: tags, triggers and variables.
- Your consent set-up and banner.
- Your data layer on the website.
- The decisions about what to send to which platform.
A managed host does not remove the need to understand tracking. It removes the machines.
Who it suits
- you want to start today without a cloud account
- you want power-ups without paying for a high plan
- you also want analytics and a CRM
- you run several client sites and want a clear price per site
Orders from your store, back to the ad that earned them
Your store sends the order once. Open Tracked passes it on to each ad platform, cleaned and deduplicated.
Frequently asked questions
What does Open Tracked hosting include?
A managed server container with your domain and certificate, power-ups, logs and monitoring by plan, and support.
Is there a free plan?
Yes, with 15,000 requests a month and most power-ups included.
Do I need a Google Cloud account?
No. Open Tracked runs the infrastructure for you.
Can I move my existing containers?
Yes. Export them from Tag Manager and import them, or start from the Setup Wizard files.
Can I leave later?
Yes. Containers are standard exports and the tagging domain is yours.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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