In this guide
- Open Tracked collects with a server-side container and reports on it: analytics sized by tracked orders (not revenue), a CRM with offline conversions and profit on ad spend.
- Northbeam and Triple Whale target larger brands and are priced by spend or revenue. Cometly prices by pageviews. Tracklution prices by events.
- The right choice depends on whether you need call tracking, a store dashboard or a tracking server you own.
Open Tracked
Triple Whale
Northbeam
TracklutionPrice and features side by side
| Open Tracked | Hyros | Triple Whale | |
|---|---|---|---|
| Price | Free, then $10 to $100 (hosting) and $49 to $299 (analytics, from $799 for agencies) | From $230 a month on annual billing | Reported from $219 a month, by revenue |
| Server-side tracking | |||
| Hosted server-side Tag Manager container | ✓ | ✕ | – |
| Free plan | 15,000 requests | – | ✓ |
| Your own tracking subdomain | ✓ | – | – |
| Custom Loader | ✓ | – | – |
| Cookie Keeper (longer-lived first-party cookies) | ✓ | – | – |
| Data Store | ✓ | – | – |
| Enricher | ✓ | – | – |
| File Proxy | ✓ | – | – |
| Bot Detection | ✓ | – | – |
| Anonymizer | ✓ | – | – |
| Visitor Location, Device Info, User ID, Click ID Restorer | ✓ | – | – |
| Block request by IP | ✓ | – | – |
| Request Delay | ✓ | – | – |
| Multi-Domains | ✓ | – | – |
| POAS data feed (profit to GA4 and Google Ads) | ✓ | – | – |
| Google service account (BigQuery) | ✓ | – | – |
| Monitoring alerts | ✓ | – | – |
| Log export | ✓ | – | – |
| Dedicated IP | ✓ | – | – |
| Setup wizard with ready GTM files | ✓ | – | – |
| Tracking score checks | ✓ | – | – |
| Analytics and profit | |||
| First-party analytics dashboard | ✓ | – | ✓ |
| Live view of visits and orders | ✓ | – | – |
| Ad spend, revenue, ROAS and profit side by side | ✓ | – | ✓ |
| Creative and acquisition reports | ✓ | – | – |
| Ari, the AI assistant on your own numbers | ✓ | – | – |
| MCP server for AI assistants | ✓ | – | – |
| CRM and offline conversions | |||
| CRM pipelines for leads and deals | ✓ | – | – |
| Lead stages sent back to Google Ads and Meta with the saved click ID | ✓ | ✓ | – |
| Workflow automation | ✓ | – | – |
| Phone call tracking | ✕ | ✓ | – |
| Platforms | |||
| Works on any site with Tag Manager | ✓ | – | Store focused |
| WordPress plugin | ✓ | – | – |
A cross means the vendor's public pages show it does not offer it. A dash means it is not stated there. Prices from each vendor's own page, October 2026; check before you buy.
Open Tracked is the one account that puts the tracking server, first-party analytics, a CRM with offline conversions and an AI assistant together, and the plans stay fair at every size: a free start, a $10 Pro plan, and room to scale up to enterprise volume with a custom plan. Most power-ups that other hosts keep for paid tiers are already on the Free plan.
3 things to remember
Scroll and the points stack up.
Open Tracked collects with a server-side container and reports on it: analytics sized by tracked orders (not revenue), a CRM with
Northbeam and Triple Whale target larger brands and are priced by spend or revenue. Cometly prices by pageviews. Tracklution price
The right choice depends on whether you need call tracking, a store dashboard or a tracking server you own.
All the plans, priced
Open Tracked keeps the entry plans accessible and the ceiling high. Hosting runs from a free plan to 20 million requests a month, analytics from 500 to 7,500 tracked orders, with a custom plan above that, and you can add them together as you grow. Billed yearly, every paid plan is 20% lower.
| What you need | Open Tracked plans | Total a month |
|---|---|---|
| Start with the basics | Free hosting (15,000 requests) plus Starter analytics ($49) | $49 |
| A growing store with ads | Business hosting ($30, 2 million requests) plus Growth analytics ($149, 3,000 tracked orders) | $179 |
| A busy brand | Business+ hosting ($60, 10 million requests) plus Scale analytics ($299, 7,500 tracked orders) | $359 |
| The top of the standard plans | Enterprise hosting ($100, 20 million requests) plus Scale analytics ($299) | $399 |
| Bigger than that | A custom plan built with our team: your volume, your support terms | Quote |
Teams past the top of the standard plans, such as large agencies and enterprise brands, get a custom plan with their own request volume, support and terms. It is the same product at a larger scale, which is why brands keep growing on it instead of moving.
Hyros is an ad tracking and attribution product that is popular with lead generation and high-ticket advertisers. Reported plans start around $230 a month on annual billing for businesses tracking up to $20,000 a month in revenue and rise to about $1,499 a month at $750,000, with custom quotes above $1 million. See Open Tracked vs Hyros. If that price or the sales process is the reason you are looking around, here are the options. Prices and limits were read from each vendor's public pages on October 26, 2026. Plans change and pages sometimes disagree with themselves, so check the linked pages before you buy.
Quick comparison
| Tool | How it is priced | Starting point | Best for |
|---|---|---|---|
| Open Tracked | Tracked orders (analytics) and requests (hosting) | Analytics and hosting plans, see the pricing page | Stores and agencies that want tracking, reports and a CRM |
| Triple Whale | Annual revenue band, 12-month plans reported | Reported from about $219 a month | Shopify brands that want a store dashboard |
| Northbeam | Ad spend band, annual terms on larger plans | Professional $3,500 a month on its page | Brands spending heavily on ads |
| Cometly | Monthly pageviews | Not published, quote based | Teams that want attribution with an AI ads manager |
| Tracklution | Monthly events | Free, then €39.20 a month billed annually | Small sites that want connector-based tracking |
Runs on your domain, anywhere
Your tracking runs on your own domain, so a visit from any country is handled the same way.
1. Open Tracked
Open Tracked gives you a tracking server on your own subdomain, first-party analytics and a CRM pipeline. Analytics plans are sized by tracked orders (500, 3,000 and 7,500 a month, and a custom plan above that), with every report included: acquisition, creative, website, retention, orders, products and finance. Hosting is separate and optional. Lead stages from the CRM go back to Meta and Google Ads as offline conversions, and the profit on ad spend view uses your product costs.
What it does not do is record phone calls. If call attribution is your main use for Hyros, keep that in mind. For stores and lead generation teams where the sale is tracked online or in a CRM, it covers the same loop at a fraction of the price.
- your price does not scale with revenue
- you want your own tracking server and subdomain
- you want to see every plan and price before talking to anyone
2. Triple Whale
Triple Whale is a store dashboard and attribution product built around ecommerce, especially Shopify. Its public pricing page does not list prices; comparison sites report Foundation from about $219 to $2,529 a month and Automate from $749 to $4,199 depending on annual revenue, on 12-month commitments. A free plan exists with basic reporting. See Open Tracked vs Triple Whale.
- you run a Shopify store and want a ready-made brand dashboard
- your revenue supports the price and the commitment
3. Northbeam
Northbeam's pricing page lists tiers by ad spend: Starter for brands under $1.5 million a year, Professional at $3,500 a month for growth marketers spending up to $500,000 a month, and Enterprise on quote. Starter is described as month-to-month for early-growth Shopify brands, and the larger plans as annual. It includes multi-touch attribution, dashboards and MCP access, and says its monthly price depends on your pageviews. The page contradicts itself in places (for example the Enterprise threshold), so confirm with Northbeam.
- you spend hundreds of thousands a month on ads
- you want a managed media strategist as part of the package
4. Cometly
Cometly's pricing page shows two plans, Core and Enterprise, without prices. It says pricing follows your monthly pageviews, annual billing saves 20 percent, and there is no free trial. Core includes the pixel, server-side tracking, multi-touch attribution, the Conversions API, an AI ads manager and MCP access; Enterprise adds a solutions engineer and CRM and warehouse sync.
- you want attribution and an AI ads manager in one tool
- you are comfortable getting a quote first
5. Tracklution
Tracklution offers a free plan with 5,000 events and one website, Grow at €39.20 a month billed annually with 50,000 events, offline conversion tracking and an attribution engine, and custom Enterprise and Agency plans. It also lists MCP access. See its pricing page.
- you have a small site
- you want connector-based tracking with a free tier
How to choose
- Write down your monthly ad spend, orders and leads.
- Decide if you need call tracking, a store dashboard, a tracking server or all three.
- Ask each vendor for the price at your own numbers in writing.
- Run two of them in parallel for a week on the same store.
- Compare the platform numbers with your own orders, not with each other.
Ask Ari instead of digging through reports
Ari reads your tracking and ad data and answers in plain words.
Frequently asked questions
What does Open Tracked do that Hyros does not?
It gives you your own tagging server and subdomain, first-party analytics and a CRM that sends offline conversions, with click IDs such as gclid, back to Google Ads and Meta. Hyros is stronger on call-level attribution.
Does Open Tracked track phone calls like Hyros?
No. It tracks leads and stages in a CRM pipeline and sends them back to ad platforms as offline conversions, but it does not record calls.
Is Triple Whale cheaper than Hyros?
It depends on your revenue band. Reported ranges for both are wide, so get a written quote for your numbers.
Which alternative needs a contract?
Triple Whale paid plans are reported as 12-month commitments, and Northbeam's larger plans are annual. Open Tracked bills monthly or yearly and you can change plan in the account.
Can I use two of these together?
Yes. A tracking server improves the data that dashboards read.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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