In this guide
- Open Tracked analytics has no revenue band and no long contract, and fixes collection with a server-side container.
- Northbeam is the closest in scope but priced for bigger spenders. Cometly and Hyros focus on attribution. Tracklution is the budget option.
- The question to ask first is whether the number you distrust is the collection or the dashboard.
Open Tracked
Northbeam
Hyros
TracklutionPrice and features side by side
| Open Tracked | Hyros | Triple Whale | |
|---|---|---|---|
| Price | Free, then $10 to $100 (hosting) and $49 to $299 (analytics, from $799 for agencies) | From $230 a month on annual billing | Reported from $219 a month, by revenue |
| Server-side tracking | |||
| Hosted server-side Tag Manager container | ✓ | ✕ | – |
| Free plan | 15,000 requests | – | ✓ |
| Your own tracking subdomain | ✓ | – | – |
| Custom Loader | ✓ | – | – |
| Cookie Keeper (longer-lived first-party cookies) | ✓ | – | – |
| Data Store | ✓ | – | – |
| Enricher | ✓ | – | – |
| File Proxy | ✓ | – | – |
| Bot Detection | ✓ | – | – |
| Anonymizer | ✓ | – | – |
| Visitor Location, Device Info, User ID, Click ID Restorer | ✓ | – | – |
| Block request by IP | ✓ | – | – |
| Request Delay | ✓ | – | – |
| Multi-Domains | ✓ | – | – |
| POAS data feed (profit to GA4 and Google Ads) | ✓ | – | – |
| Google service account (BigQuery) | ✓ | – | – |
| Monitoring alerts | ✓ | – | – |
| Log export | ✓ | – | – |
| Dedicated IP | ✓ | – | – |
| Setup wizard with ready GTM files | ✓ | – | – |
| Tracking score checks | ✓ | – | – |
| Analytics and profit | |||
| First-party analytics dashboard | ✓ | – | ✓ |
| Live view of visits and orders | ✓ | – | – |
| Ad spend, revenue, ROAS and profit side by side | ✓ | – | ✓ |
| Creative and acquisition reports | ✓ | – | – |
| Ari, the AI assistant on your own numbers | ✓ | – | – |
| MCP server for AI assistants | ✓ | – | – |
| CRM and offline conversions | |||
| CRM pipelines for leads and deals | ✓ | – | – |
| Lead stages sent back to Google Ads and Meta with the saved click ID | ✓ | ✓ | – |
| Workflow automation | ✓ | – | – |
| Phone call tracking | ✕ | ✓ | – |
| Platforms | |||
| Works on any site with Tag Manager | ✓ | – | Store focused |
| WordPress plugin | ✓ | – | – |
A cross means the vendor's public pages show it does not offer it. A dash means it is not stated there. Prices from each vendor's own page, October 2026; check before you buy.
Open Tracked is the one account that puts the tracking server, first-party analytics, a CRM with offline conversions and an AI assistant together, and the plans stay fair at every size: a free start, a $10 Pro plan, and room to scale up to enterprise volume with a custom plan. Most power-ups that other hosts keep for paid tiers are already on the Free plan.
Brands that grow on cleaner data
Stores and agencies use Open Tracked to see which ads earn the sale.
All the plans, priced
Open Tracked keeps the entry plans accessible and the ceiling high. Hosting runs from a free plan to 20 million requests a month, analytics from 500 to 7,500 tracked orders, with a custom plan above that, and you can add them together as you grow. Billed yearly, every paid plan is 20% lower.
| What you need | Open Tracked plans | Total a month |
|---|---|---|
| Start with the basics | Free hosting (15,000 requests) plus Starter analytics ($49) | $49 |
| A growing store with ads | Business hosting ($30, 2 million requests) plus Growth analytics ($149, 3,000 tracked orders) | $179 |
| A busy brand | Business+ hosting ($60, 10 million requests) plus Scale analytics ($299, 7,500 tracked orders) | $359 |
| The top of the standard plans | Enterprise hosting ($100, 20 million requests) plus Scale analytics ($299) | $399 |
| Bigger than that | A custom plan built with our team: your volume, your support terms | Quote |
Teams past the top of the standard plans, such as large agencies and enterprise brands, get a custom plan with their own request volume, support and terms. It is the same product at a larger scale, which is why brands keep growing on it instead of moving.
Triple Whale is a dashboard and attribution product for ecommerce stores. It prices by your annual gross merchandise value, not your orders: reported ranges are Foundation from about $219 to $2,529 a month and Automate from $749 to $4,199, on 12-month plans. See Open Tracked vs Triple Whale. Stores look for an alternative because of price, the contract, or because the dashboard still shows numbers that do not match the store. Prices and limits were read from each vendor's public pages on October 26, 2026. Plans change and pages sometimes disagree with themselves, so check the linked pages before you buy.
Quick comparison
| Tool | Pricing basis | Contract | What it does best |
|---|---|---|---|
| Open Tracked | Orders (analytics), requests (hosting) | Monthly or yearly | Fixes collection with a server and reports on it |
| Northbeam | Ad spend, with pageview-based pricing noted | Month to month on Starter, annual on larger plans | Multi-touch attribution for big spenders |
| Cometly | Monthly pageviews | Monthly or annual, 20% saving annual | Attribution plus an AI ads manager |
| Hyros | Tracked revenue band | Reported annual billing | Ad and call attribution |
| Tracklution | Monthly events | Free, then annual billing reported | Low-cost connector-based tracking |
Ask Ari instead of digging through reports
Ari reads your tracking and ad data and answers in plain words.
1. Open Tracked
If your problem is "Meta says 40 sales and my store says 62", the first fix is collection. Open Tracked runs a server-side container on your own subdomain, keeps cookies alive with Cookie Keeper, adds stored hashed e-mail and phone with the Data Store and Enricher, and sends events to Meta, Google Ads, TikTok and GA4. The analytics product then shows spend, revenue, ROAS, profit and new-customer cost per channel and creative. Analytics plans are sized by tracked orders, with every report on every plan.
- you want a price that does not rise with revenue
- you want to avoid a 12-month commitment
- your platform numbers do not match your store
2. Northbeam
Northbeam is the nearest in scope to Triple Whale: independent first-party attribution, dashboards and reporting. Its pricing page lists Starter for smaller Shopify brands, Professional at $3,500 a month and an Enterprise tier on quote, with plans organised by ad spend. It includes MCP access. It is built for brands that spend heavily on ads.
- your monthly ad spend is in the hundreds of thousands
- you want a dedicated strategist
3. Cometly
Cometly prices by pageviews and publishes no prices on its pricing page. Core covers the pixel, server-side tracking, multi-touch attribution, the Conversions API, an AI ads manager and MCP access across Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat. Enterprise adds CRM and warehouse sync.
- you want attribution, the Conversions API and an AI ads manager together
4. Hyros
Hyros focuses on ad and call attribution. Reported plans start around $230 a month on annual billing for up to $20,000 of tracked revenue a month and reach about $1,499 for $750,000, with custom pricing above that. See Open Tracked vs Hyros.
- calls are a big part of your sales
- you are happy with a sales demo to get started
5. Tracklution
Tracklution has a free plan with 5,000 events, Grow at €39.20 a month billed annually with 50,000 events and offline conversions, and quote-based Enterprise and Agency plans. See its pricing page.
- your site is small
- you want connector-based set-up with a free start
A fair way to compare
| Store | Triple Whale (as reported) | Open Tracked |
|---|---|---|
| About 500 orders a month | Foundation from about $219 a month on a 12-month plan | Starter analytics plus Pro hosting |
| About 3,000 orders a month | A higher revenue band, several hundred dollars a month or more | Growth analytics plus Business hosting |
| About 7,500 orders a month | Usually a quote at this size | Scale analytics plus Enterprise hosting |
How to test in two weeks
- Choose two tools and keep your current one running.
- Install each on the same store.
- Pick five numbers: orders, revenue, ad spend, ROAS and new customers.
- Compare each tool's five numbers with the store's own report.
- Keep the one whose numbers you trust and can explain.
Questions to ask any tool before you sign
Terms you will see
- Attribution model
- A rule for giving credit to ads along a customer's path, such as first click, last click or multi-touch.
- Blended ROAS
- Total revenue divided by total ad spend across all channels.
- MTA
- Multi-touch attribution: credit spread over several touchpoints.
- GMV
- Gross merchandise value: the total value of goods sold.
- First-party pixel
- A tracking script that runs on your own domain.
Raw events in. Clean events out.
Open Tracked collects each event on your own domain, removes the noise and sends what is left to Meta, Google Ads, TikTok.
Frequently asked questions
Is Open Tracked a Triple Whale alternative?
For reporting, yes: it shows spend, revenue, ROAS and profit by channel and creative. It also fixes data collection with a server-side container, which a dashboard alone does not.
Which alternative suits a small team?
Tracklution has a free tier, and Open Tracked has a free hosting plan and analytics plans sized by tracked orders. Northbeam and Hyros are aimed at bigger budgets.
Do these tools replace Meta's own reporting?
They add a second view. Compare both with your store's orders.
Can I use Open Tracked on a non-Shopify store?
Yes. It works with WooCommerce, WordPress, BigCommerce, Wix and custom sites.
Do I need a contract?
Open Tracked bills monthly or yearly. Triple Whale paid plans are reported as 12-month commitments.
Do I need spreadsheets to read my results?
No. Once tracking is live, the Open Tracked analytics shows spend, revenue, ROAS and profit, and you can ask Ari, the built-in AI assistant, questions about your own numbers in plain words. Ari's allowance depends on your analytics plan.
Is Open Tracked different from Open Track or Open Space Track?
No. Open Tracked is the official name of our server-side tracking platform, and the website is opentracked.io. Many people search for it as Open Track, OpenTrack or Open Space Track. All of them lead to the same product: server-side Google Tag Manager hosting, first-party analytics and a CRM pipeline.
Fix your tracking at the source
Open Tracked hosts your server-side Tag Manager, keeps first-party cookies alive and shows what each ad is really worth.
The Open Tracked team
We build Open Tracked: server-side tracking hosting, analytics and the tools around them, for stores that spend on ads. Questions about this guide, or an idea for the next one?
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Alternatives · 10 min read