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The Open Tracked blog
Guides, comparisons and fixes for server-side tracking, Tag Manager, Conversions APIs and ad profit.
Popular guides
View all →Server-side tracking work
Guides · 7 min readHow does server-side tracking work
Safari ITP
Guides · 7 min readSafari ITP
Google consent mode v2
Guides · 7 min readGoogle consent mode v2
Profit on ad spend
Guides · 6 min readProfit on ad spend
Conversions API
Guides · 6 min readConversions API explained
Server side tracking
Guides · 6 min readServer side tracking event deduplication
Open Tracked in numbers
See the plans →Open Tracked against the rest
All comparisons →vs Stape
vs
Open Tracked vs StapeFeatures, pricing and who each is forvsvs TAGGRSvs
Open Tracked vs TAGGRSFeatures, pricing and who each is forvsvs Hyrosvs
Open Tracked vs HyrosFeatures, pricing and who each is forvsvs Elevarvs
Open Tracked vs ElevarFeatures, pricing and who each is forvsvs Triple Whalevs
Open Tracked vs Triple WhaleFeatures, pricing and who each is forvs
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See all integrations →Avoiding Google tag manager GA4 blocking by adblockers→Bot filtering blocking→Conversions API gateway common mistakes frequently asked questions→Cookieless advertising strategies and solutions→Google tag manager errors mistakes solutions→Safari removes click identifiers solution→Server GTM container is not receiving requests solution→Tag status failed in GTM reasons and solutions→
What are clients requests transformations tags triggers variables server GTMWhat are transformations in server Google tag managerWhat is Google tag gatewayWhat is cookieless trackingWhat is event tracking in GA4 a guide to boosting your data insightsWhat is protected audience APIWhat is server-side trackingWhat is signals gateway
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Offline conversions
Integrations · 6 min readHow to send offline conversions from your CRM to Meta and Google Ads
SGTM hostingvs
vsComparisons · 9 min readsGTM Hosting Compared: Prices at 500,000, 2 Million and 10 Million Requests
Alternativesvs
vsAlternatives · 9 min readBest Hyros Alternatives in 2026: Pricing and Fit
Alternativesvs
vsAlternatives · 10 min readBest Stape Alternatives in 2026: Plans, Prices and Trade-offs
Alternativesvs
vsAlternatives · 9 min readBest Triple Whale Alternatives in 2026
vs Elevarvs
vsComparisons · 10 min readOpen Tracked vs Elevar (Audiense Online): Features and Pricing
vs Hyrosvs
vsComparisons · 9 min readOpen Tracked vs Hyros in 2026: Pricing and Differences
vs Stapevs
vsComparisons · 16 min readOpen Tracked vs Stape in 2026: Features, Power-ups and Plans
vs TAGGRSvs
vsComparisons · 10 min readOpen Tracked vs TAGGRS in 2026: Plans, Limits and Differences
vs Triple Whalevs
vsComparisons · 9 min readOpen Tracked vs Triple Whale in 2026: Pricing and Features
AI google tag
Guides · 5 min readAI Google tag manager controls
AI assistant tracking
Guides · 5 min readAI assistant tracking prompts
AI browser tracking
Guides · 5 min readAI browser tracking
API calls
Guides · 5 min readAPI calls from the server require appsecret proof argument
Accessing original user
Guides · 5 min readAccessing original user IP when using own CDN
Activecampaign conversion
Integrations · 6 min readActiveCampaign conversion tracking
Ad fatigue
Guides · 5 min readAd fatigue
Ad tag
Guides · 5 min readAd tag and click tag
Ad tracking
Guides · 5 min readAd tracking
Add facebook pixel GTM
Integrations · 6 min readAdd Facebook pixel GTM
Affiliate conversion
Guides · 6 min readAffiliate conversion tracking
Agency server side
Templates and checklists · 6 min readAgency server-side pitch template
Agency server side
Guides · 5 min readAgency server-side tracking handbook
Amazon advertising
Integrations · 5 min readAmazon advertising
Attribution tracking
Guides · 5 min readAttribution tracking
Avoid UTM parameter
Guides · 5 min readAvoid UTM parameter removal
Avoiding Google tag
Troubleshooting · 6 min readAvoiding Google tag manager GA4 blocking by adblockers
Awin server
Integrations · 5 min readAwin server to server tracking using server Google tag manager
Benefit from Snapchat
Integrations · 5 min readBenefit from Snapchat ads for businesses
Benefits Open Tracked
Guides · 5 min readBenefits Open Tracked hosting Google tag manager server
Benefits server side
Guides · 5 min readBenefits server-side tagging
Shopify apps
Best of · 5 min readBest Shopify Apps for Tracking and Consent
Wordpress plugins
Best of · 5 min readBest WordPress Plugins for Tracking and Consent
Bing ads
Integrations · 5 min readBing ads
Bing server side
Integrations · 5 min readBing server-side tracking
Bot filtering blocking
Troubleshooting · 6 min readBot filtering blocking
Brevo tag
Integrations · 4 min readBrevo tag for server Google tag manager
Building a custom
Guides · 5 min readBuilding a custom cdp and enriching event data using server-side GTM
Bypass adblock detection
Guides · 5 min readBypass adblock detection
CDP vs CRMvs
vsComparisons · 7 min readCdp vs CRM
Chatgpt ads tracking
Guides · 5 min readChatGPT ads tracking
Cj server
Integrations · 5 min readCj server to server tracking using sever Google tag manager
Claude MCP
Guides · 5 min readClaude MCP guide
Cltv conversions tracking
Guides · 5 min readCltv conversions tracking for lead generation
Connect your website
Integrations · 5 min readConnect your website to Mailchimp using Google tag manager server container
Consent management GTM
Guides · 5 min readConsent management GTM axeptio
Consent management
Integrations · 6 min readConsent management in Microsoft Bing
Consent mode server
Guides · 5 min readConsent mode server Google tag manager
Conversion lift studies
Guides · 5 min readConversion lift studies and mmm
Conversion tracking faq
Guides · 5 min readConversion tracking faq
Conversions API
Guides · 6 min readConversions API explained
Conversions API gateway
Troubleshooting · 6 min readConversions API gateway common mistakes frequently asked questions
Cookie banner all
Guides · 5 min readCookie banner all in one guide
Cookieless advertising
Troubleshooting · 6 min readCookieless advertising strategies and solutions
Cookieless targeting how
Guides · 5 min readCookieless targeting how does it work
Cookieless tracking GA4
Guides · 5 min readCookieless tracking GA4
Cookies the GDPR
Guides · 6 min readCookies the GDPR and the eprivacy directive
Cross device tracking
Guides · 5 min readCross device tracking
Cross session user
Guides · 5 min readCross session user stitching
Customer data analytics
Guides · 5 min readCustomer data analytics
Customer data collection
Guides · 5 min readCustomer data collection
Customer data management
Guides · 5 min readCustomer data management
Customer list google ads
Integrations · 6 min readCustomer list Google ads
Customer tracking data
Guides · 5 min readCustomer tracking data store
Data enhancement
Guides · 6 min readData enhancement with enricher power-up
Data loss
Guides · 5 min readData loss and leakage prevention
Data store
Blog · 5 min readData store use cases
Data validation techniques
Guides · 5 min readData validation techniques
Decline in Google
Integrations · 5 min readDecline in Google ads remarketing audiences
Delay requests
Guides · 6 min readDelay requests with Open Tracked power-up
Delete google tag
Guides · 5 min readDelete Google tag manager container
Digital marketing
Guides · 5 min readDigital marketing analytics
Digital marketing data
Blog · 5 min readDigital marketing data trends
Digital omnibus
Guides · 6 min readDigital omnibus explanation
DNS configuration
Guides · 6 min readDns configuration for custom domain
Dora regulation
Guides · 5 min readDora regulation
Drupal server side
Integrations · 5 min readDrupal server-side tracking
Ecommerce KPIs
Guides · 6 min readEcommerce KPIs
Ecommerce performance
Guides · 5 min readEcommerce performance analytics
Extend cookie lifetime
Guides · 6 min readExtend cookie lifetime using server-side Google tag manager
Facebook ad optimization
Integrations · 4 min readFacebook ad optimization
Facebook ads attribution
Integrations · 5 min readFacebook ads attribution
Facebook conversion API
Integrations · 5 min readFacebook conversion API Salesforce
Facebook conversion API
Integrations · 7 min readFacebook conversion API and Shopify
Facebook conversion API
Integrations · 5 min readFacebook conversion API for BigCommerce
Facebook conversion API
Integrations · 5 min readFacebook conversion API for Magento
Facebook conversion API
Integrations · 6 min readFacebook conversion API for WordPress
Facebook conversion APIvs
vsComparisons · 7 min readFacebook conversion API vs Facebook pixel
Facebook custom audiences
Integrations · 4 min readFacebook custom audiences
Facebook lead ads
Integrations · 5 min readFacebook lead ads
Facebook offline
Integrations · 6 min readFacebook offline conversion using server GTM
Facebook tracking
Integrations · 6 min readFacebook tracking
Filtering spam
Guides · 6 min readFiltering spam in GA4 with Open Tracked bot detection power-up
First party data
Guides · 5 min readFirst party data
First touch issue
Guides · 5 min readFirst touch issue tags not firing
GA4 IP anonymization
Guides · 5 min readGA4 IP anonymization
GA4 lead quality
Guides · 5 min readGA4 lead quality tracking
GTM GDPR compliance
Guides · 5 min readGTM GDPR compliance
GTM best practices
Guides · 6 min readGTM best practices and tracking tags
Google ads conversion
Integrations · 4 min readGoogle ads conversion adjustment
Google ads conversion
Integrations · 6 min readGoogle ads conversion tracking
Google ads offline
Integrations · 6 min readGoogle ads offline conversion using server GTM
Google analytics 4
Guides · 5 min readGoogle analytics 4 advanced tag for server GTM
Google consent mode v2
Guides · 7 min readGoogle consent mode v2
Google first-party modevs
vsComparisons · 6 min readGoogle first-party mode vs server-side tracking
Google tag based
Guides · 5 min readGoogle tag based measurement
Google tag configuration
Guides · 5 min readGoogle tag configuration and event settings variables
Google tag gateway
Guides · 5 min readGoogle tag gateway gtg with Open Tracked
Google tag manager audit
Guides · 6 min readGoogle tag manager audit
Google tag manager
Guides · 5 min readGoogle tag manager certification
Google tag manager
Troubleshooting · 6 min readGoogle tag manager errors mistakes solutions
Google tag manager
Guides · 5 min readGoogle tag manager expert
Google tag manager
Guides · 5 min readGoogle tag manager server-side tagging as an alternative to Zapier
Google tag manager
Guides · 6 min readGoogle tag manager server-side tracking explained
Server-side tracking work
Guides · 7 min readHow does server-side tracking work
How global data
Guides · 5 min readHow global data privacy laws affect user tracking strategies
How much does
Guides · 6 min readHow much does server GTM cost
How server-side tracking
Guides · 7 min readHow server-side tracking affects paid campaign attribution
Improve event match
Integrations · 6 min readHow to improve event match quality Facebook
Pitch server-side tracking
Guides · 5 min readHow to pitch server-side tracking
Set up Facebook
Integrations · 6 min readHow to set up Facebook conversion API
Set up Facebook
Integrations · 6 min readHow to set up Facebook event deduplication in Google tag manager
Hubspot CRM conversion
Integrations · 6 min readHubSpot CRM conversion tracking app
Iframe tracking
Guides · 5 min readIframe tracking
Improve google ads
Integrations · 5 min readImprove Google ads performance
Improve data collection
Integrations · 5 min readImprove data collection for Klaviyo
Improve data quality
Guides · 5 min readImprove data quality and integrity
Improve PPC performance
Guides · 4 min readImprove ppc performance
Improve targeted
Guides · 4 min readImprove targeted advertising
Improving website page
Guides · 6 min readImproving website page speed with the help of Google tag manager server-side tracking
Inadequate measures
Guides · 4 min readInadequate measures in Google analytics use
Increase marketing ROI
Guides · 4 min readIncrease marketing ROI
Integrate Meta highlevel
Integrations · 6 min readIntegrate Meta highlevel CRM conversion tracking app
Interesting server-side
Blog · 5 min readInteresting server-side tracking use cases
Lead acquisition
Guides · 5 min readLead acquisition
Linkedin conversion
Integrations · 6 min readLinkedIn conversion tracking
MCP server
Integrations · 5 min readMCP server for Google ads
MCP server
Guides · 4 min readMCP server for Google analytics
MCP server
Guides · 4 min readMCP server for Google tag manager
Mailgun tag
Integrations · 5 min readMailgun tag for server Google tag manager
Make your tracking
Guides · 5 min readMake your tracking hipaa compliant
Marketing attribution
Guides · 5 min readMarketing attribution models
Marketing data enrichment
Guides · 5 min readMarketing data enrichment
Marketing mix modeling
Guides · 5 min readMarketing mix modeling mmm
Marketing spend
Guides · 4 min readMarketing spend optimization
Martech tools
Guides · 4 min readMartech tools
Matomo server side
Integrations · 5 min readMatomo server-side tracking
Measure marketing
Guides · 4 min readMeasure marketing effectiveness and impact
Meta CAPI
Integrations · 5 min readMeta CAPI for PrestaShop via server GTM
Meta CAPI
Integrations · 5 min readMeta CAPI for a custom website via server GTM
Meta omnichannel ads
Guides · 5 min readMeta omnichannel ads guide
Meta omnichannel ads
Guides · 5 min readMeta omnichannel ads playbook
Meta profit based
Guides · 4 min readMeta profit based campaign optimization
Meta zoho CRM
Integrations · 6 min readMeta zoho CRM conversion tracking app
Microsoft ads Bing
Integrations · 6 min readMicrosoft ads Bing offline conversion tracking
Mixpanel tag
Integrations · 5 min readMixpanel tag for server Google tag manager
Monitor website tracking
Guides · 5 min readMonitor website tracking
Multi domain tracking
Guides · 5 min readMulti domain tracking
Alternativesvs
vsAlternatives · 9 min readOpen Tracked Alternatives: When to Choose Something Else
Open Tracked
Guides · 6 min readOpen Tracked an alternative to Google cloud platform
Outbrain server
Integrations · 5 min readOutbrain server to server tracking using sGTM
Pandectes cookie banner
Guides · 5 min readPandectes cookie banner configuration
Personally identifiable
Guides · 5 min readPersonally identifiable information
Pipedrive CRM conversion
Integrations · 6 min readPipedrive CRM conversion tracking app
Pitching server-side
Guides · 5 min readPitching server-side tagging to real world clients
Practical to bot
Guides · 5 min readPractical guide to bot proofing ad bidding
Procurement information
Guides · 4 min readProcurement information
Procurement information eu
Guides · 5 min readProcurement information eu
Profit on ad spend
Guides · 6 min readProfit on ad spend
Profit over ad
Integrations · 6 min readProfit over ad spend based tracking for Google ads and Google analytics
Profit tracking sGTM
Guides · 5 min readProfit tracking sGTM data store
Prove server side
Guides · 5 min readProve server-side tracking ROI
Push consent update
Guides · 5 min readPush consent update event
ROAS vs POASvs
vsComparisons · 7 min readROAS vs POAS
Rakuten server
Integrations · 5 min readRakuten server to server tracking
Read data
Integrations · 5 min readRead data from Google sheet to server Google tag manager
Real estate facebook ads
Integrations · 4 min readReal estate Facebook ads
Return on sales ros
Guides · 5 min readReturn on sales ros
SGTM vs gatewaysvs
vsComparisons · 7 min readSGTM vs gateways
Safari ITP
Guides · 7 min readSafari ITP
Safari removes click
Troubleshooting · 6 min readSafari removes click identifiers solution
Salesforce connector
Integrations · 6 min readSalesforce connector
Send data Open
Guides · 4 min readSend data Open Tracked conversion tracking CRM apps guide
Send data
Integrations · 6 min readSend data from CRM to Facebook conversion API using webhooks
Send notifications
Integrations · 5 min readSend notifications to telegram using Google tag manager server container
Send slack notifications
Integrations · 4 min readSend slack notifications using Google tag manager server container
Sendgrid tag
Integrations · 5 min readSendgrid tag for server Google tag manager
Server GTM container
Troubleshooting · 6 min readServer GTM container is not receiving requests solution
Server side GTM
Guides · 5 min readServer side GTM for single page applications
Server side GTM
Guides · 5 min readServer side GTM with multiple domains
Server side A/B testing
Guides · 4 min readServer side ab testing
Server side conversion
Integrations · 6 min readServer side conversion tracking in Google ads adwords
Server side cross
Guides · 5 min readServer side cross domain tracking using cookie restore tag
Server side tagging
Guides · 5 min readServer side tagging
Server side tagging
Blog · 4 min readServer side tagging use cases
Server side tagging
Guides · 5 min readServer side tagging versus client-side tagging
Server side tracking
Guides · 6 min readServer side tracking GDPR
Server side tracking
Guides · 5 min readServer side tracking as a service
Server side tracking
Guides · 6 min readServer side tracking event deduplication
Server side tracking
Guides · 6 min readServer side tracking events
Server side tracking
Guides · 5 min readServer side tracking for agencies
Server side tracking
Blog · 4 min readServer side tracking misconceptions
Server side tracking
Blog · 5 min readServer side tracking myths
Server side tracking
Guides · 5 min readServer side tracking post launch guide
Server side tracking
Templates and checklists · 6 min readServer side tracking setup checklist
Server side tracking
Guides · 4 min readServer side tracking toolkit
Server side tracking
Guides · 5 min readServer side tracking tools
Server to server
Guides · 5 min readServer to server tracking in server Google tag manager
Services marketing agency
Guides · 5 min readServices marketing agency should offer
Set cookie requests
Guides · 5 min readSet cookie requests in GTM
Shopify tracking myths
Blog · 4 min readShopify tracking myths
Shopware conversion
Integrations · 5 min readShopware conversion tracking
Snapchat CAPI
Integrations · 6 min readSnapchat CAPI
Snapchat ads
Integrations · 4 min readSnapchat ads explained
Stripe purchase tracking
Integrations · 5 min readStripe purchase tracking guide
Supabase writer tag
Integrations · 5 min readSupabase writer tag for server Google tag manager
Sync analytics
Integrations · 5 min readSync analytics to Google sheets and Looker studio
Taboola server-side
Integrations · 5 min readTaboola server-side tracking using server Google tag manager
Tag status failed
Troubleshooting · 6 min readTag status failed in GTM reasons and solutions
Tag status still
Troubleshooting · 6 min readTag status still running reasons and solutions
Impact of third-party
Blog · 5 min readThe impact of third-party cookie deprecation on affiliate marketing
Third party cookies
Guides · 6 min readThird party cookies
Tiktok conversion tracking
Integrations · 4 min readTikTok conversion tracking
Tiktok server side
Integrations · 6 min readTikTok server-side tracking
Tools for marketing
Guides · 5 min readTools for marketing agency
Top cloud databases
Guides · 5 min readTop cloud databases for server GTM explained
Tracking cookies
Guides · 6 min readTracking cookies
Unassigned and not
Guides · 5 min readUnassigned and not set traffic source in GA4
Understanding Open Tracked
Guides · 7 min readUnderstanding Open Tracked power-ups key features uses
Update to ipv6
Integrations · 5 min readUpdate to ipv6 for Facebook events with Open Tracked
Use Facebook events
Troubleshooting · 6 min readUse Facebook events cannot verify domain
Ways of offline
Guides · 4 min readWays of offline conversion tracking
Web tracking hierarchy
Guides · 5 min readWeb tracking hierarchy
Webhook server
Guides · 5 min readWebhook server
Website analytics tagging
Guides · 5 min readWebsite analytics tagging strategy
Website audit
Guides · 5 min readWebsite audit
Clients requests
Glossary · 8 min readWhat are clients requests transformations tags triggers variables server GTM
Transformations in server
Glossary · 7 min readWhat are transformations in server Google tag manager
Google tag gateway
Glossary · 7 min readWhat is Google tag gateway
Cookieless tracking
Glossary · 7 min readWhat is cookieless tracking
Event tracking
Glossary · 7 min readWhat is event tracking in GA4 a guide to boosting your data insights
Protected audience API
Glossary · 7 min readWhat is protected audience API
Server side tracking
Glossary · 8 min readWhat is server-side tracking
Signals gateway
Glossary · 7 min readWhat is signals gateway
What platforms support
Blog · 5 min readWhat platforms support GTM server-side tracking
Does your agency
Blog · 5 min readWhy does your agency need to start implementing server-side tagging for clients
Open Tracked MCP server
Solutions · 6 min readOpen Tracked MCP Server: work on your containers with AI
GTM MCP server
Solutions · 5 min readGTM MCP Server: manage Google Tag Manager with AI
Conversion recovery
Platform · 4 min readConversion Recovery: Server-Side Tracking Blockers Can't Touch
Platform · 4 min readLive View: Watch Every Visit and Order as It Happens
Platform · 4 min readDashboard: Revenue, Spend and ROAS, Side by Side
Platform · 3 min readAcquisition: See Which Channel Really Pays
Platform · 4 min readCreative Analysis: Know Which Creative Sells
Platform · 4 min readPipeline: A CRM That Feeds Your Ads
Platform · 3 min readAutomation: Workflows That Send Conversions for You
Platform · 3 min readInventory: Products and Stock, Always in Sync
Platform · 3 min readCustomer Data You Own: Segments, LTV and Cohorts
Power-ups
Platform · 4 min readPower-ups: Custom Domain, Cookies and More
Platform · 3 min readProfit: Know Your Real Profit
Ari AI
Platform · 3 min readAri AI: Ask Your Store Anything
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